Les séniors et les jeunes évaluent-ils différemment les publicités ? Prise en compte du contexte de programmation télévisée et du vieillissement affectif

Autor: Malek, Faten, Mouelhi, Norchene Ben Dahmane, Droulers, Olivier

Publikováno v: Décisions Marketing, 2014 Oct 01(76), 93-106.

Externí odkaz: https://www.jstor.org/stable/44815323

Effect of store atmospherics on employees' reactions

Autor: Skandrani, Hamida, Ben Dahmane Mouelhi, Norchène, Malek, Faten

Publikováno v: International Journal of Retail & Distribution Management, 2011, Vol. 39, Issue 1, pp. 51-67.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/09590551111104477

Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs

Autor: Droulers, Olivier, Lacoste-Badie, S., Malek, Faten

Publikováno v: Psychology and Marketing
Psychology and Marketing, Wiley, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩
Psychology and Marketing, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩
Psychology & Marketing
Psychology & Marketing, 2015, 32 (8), pp.795-807. ⟨10.1002/mar.20819⟩

International audience; The marketing literature on program context includes several studies on the influence of program-induced positive and negative emotions on the evaluation of embedded television advertisements. While the majority of these studi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::dc2fe5abf98878d48d22679f57811049
http://hdl.handle.net/20.500.12210/19023

Influence of a sad program context on the process of advertising persuasion among younger and older adults.

Autor: Lacoste-Badie, Sophie¹ sophie.lacoste-badie@univ-rennes1.fr, Malek, Faten², Droulers, Olivier¹

Publikováno v: Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). 2013, Vol. 28 Issue 1, p5-24. 20p.

Digital Economy. Emerging Technologies and Business Innovation : 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11–13, 2020, Proceedings

Autor: Mohamed Anis Bach Tobji, Rim Jallouli, Ahmed Samet, Mourad Touzani, Vasile Alecsandru Strat, Paul Pocatilu

This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020. Due to the COVID-19 pandemic the conference took place virtually. The 13 full papers presented in this volume to