Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos.

Autor: Dela Vega, Andrei T., Gono, Leanne Christine A., Malabanan, John Michael D., Pantoja, Earl E.

Publikováno v: Journal of Business & Management Studies (2709-0876); Jan-Mar2022, Vol. 4 Issue 1, p157-166, 10p