Zobrazeno 1 - 10 of 20 pro vyhledávání: '"Makgosa, Rina"'
1
Akademický článek
Brand Identity and Business Performance among Small and Medium Enterprises (SMEs) in Zimbabwe: Length of Business Operation and Age as Moderators.
Autor: Mandizwidza-Moyo, Edinah1 mmoyoedinah@gmail.com, Makgosa, Rina2 Makgosa@mopipi.ub.bw, Phambuka-Nsimbi, Catherine A.3 phambuca@mopipi.ub.bw
Publikováno v: African Journal of Business & Economic Research. Dec2023, Vol. 18 Issue 4, p273-297. 25p.
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2
Dissertation/ Thesis
Husbands' and wives' conflict resolution strategies used in joint purchase decision-making processes : a cross-cultural perspective
Autor: Makgosa, Rina Phoko
It is a common view that husbands and wives make decisions to purchase most major household purchases jointly. Joint purchase decision-making processes are also perceived to be complex, unstructured, and to involve conflict. Consequently, the key que
Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616996
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3
Akademický článek
Ethnic diversity in Britain: a stimulus for multicultural marketing
Autor: Makgosa, Rina
Publikováno v: Marketing Intelligence & Planning, 2012, Vol. 30, Issue 3, pp. 358-378.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/02634501211226311
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4
Akademický článek
The influence of vicarious role models on purchase intentions of Botswana teenagers
Autor: Makgosa, Rina
Publikováno v: Young Consumers, 2010, Vol. 11, Issue 4, pp. 307-319.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/17473611011093934
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5
Akademický článek
Sex role orientation and conflict resolution in the joint purchase decisions of spouses : Does ethnicity matter?
Autor: Makgosa, Rina
Publikováno v: Management Research Review, 2010, Vol. 33, Issue 8, pp. 784-797.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/01409171011065590
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6
Akademický článek
Segmentation analysis of financial savings markets through the lens of psycho-demographics.
Autor: Matenge, Tendy1 tendy.matenge@mopipi.ub.bw, Makgosa, Rina1, Mburu, Paul T.1
Publikováno v: Acta Commercii. 2016, Vol. 16 Issue 1, p1-14. 14p.
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7
Periodical
Cultural values, intensity of religiosity and consumer attitudes towards promotion of funeral products: insights from Botswana
Autor: Monkge, Tshegofatso A., Makgosa, Rina
Publikováno v: International Journal of Business and Emerging Markets; 2022, Vol. 14 Issue: 3 p296-318, 23p
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8
Akademický článek
Conflict resolution strategies in joint purchase decisions for major household consumer durables: a cross-cultural investigation.
Autor: Makgosa, Rina1 (AUTHOR), Kang, Jikyeong2 (AUTHOR)
Publikováno v: International Journal of Consumer Studies. May2009, Vol. 33 Issue 3, p338-348. 11p. 6 Charts.
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9
Akademický článek
Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics.
Autor: Makgosa, Rina1, Sangodoyin, Oluranti2
Publikováno v: International Review of Retail, Distribution & Consumer Research. Feb2018, Vol. 28 Issue 1, p64-91. 28p.
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10
Periodical
The role of demographic and attitudinal influences on the financial saving behaviour of employed adults in Botswana
Autor: Matenge, Tendy M., Makgosa, Rina, Mburu, Paul T.
Publikováno v: International Journal of Business and Emerging Markets; 2019, Vol. 11 Issue: 3 p225-253, 29p
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