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pro vyhledávání: '"Makarová, Andrea"'
Autor:
Emami, Kimia, Makarová, Andrea
Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence cus
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-61076
