Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Majid Mohammad shafiee"'
Publikováno v:
International Journal of Information Science and Management, Vol 22, Iss 4, Pp 267-286 (2024)
Despite the importance of Marketing Intelligence (MI) and the Internet of Things (IoT), Customer Relationship Management (CRM), and Customer Experience Management (CEM) in the competitive context, more research on the integration of these concepts fo
Externí odkaz:
https://doaj.org/article/c25cb95862964bc4b0e3cb1affc22696
Publikováno v:
تحقیقات بازار یابی نوین, Vol 12, Iss 4, Pp 51-68 (2023)
Abstract The present study aims to identify factors affecting the motivation of game users in social networks and their effect on user attitude and purchase intention. After reviewing previous research, localization, timeliness, visual appeal, and so
Externí odkaz:
https://doaj.org/article/f5567694d36d447daab59157dd2349a8
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 30, Pp 185-229 (2023)
Introduction: Over the last three decades, consumer nationalism or consumer ethnicity has been discussed in scientific community, specifically in the consumer behavior arena. Consumer ethnocentrism has a direct and positive effect on the preference o
Externí odkaz:
https://doaj.org/article/29f18d9d5d264cc1b123ccd7b3be3f48
Publikováno v:
پژوهشهای برنامه و توسعه, Vol 2, Iss 4, Pp 127-150 (2022)
Informal employment emerges and intensifies as industrialization and urbanization increased, leading to a lack of labor support. Starting with the expansion of urbanization and the creation of the informal economy, it is already remarkable to examine
Externí odkaz:
https://doaj.org/article/a8fcd977b89e4b9780cc36cc5729312a
Publikováno v:
مطالعات مدیریت راهبردی, Vol 12, Iss 48, Pp 145-168 (2021)
Introduction and Aim: Since national identity can be an influential factor in the consumption of domestic goods, this study seeks to develop a scale of national consumer identity. So far, limited studies have identified a close relationship between n
Externí odkaz:
https://doaj.org/article/6cb514f762be408183436c8c707e2d0b
Publikováno v:
مدیریت بازرگانی, Vol 13, Iss 1, Pp 273-303 (2021)
Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B
Externí odkaz:
https://doaj.org/article/55265706bdaf45ec80f13ec906dc25b9
Publikováno v:
آیندهپژوهی دفاعی, Vol 5, Iss 18, Pp 113-140 (2020)
Iran's confrontation with various economic sanctions has had many consequences and issues that make the need for scientific research in this field more and more clear. Paying attention to the vulnerabilities of economic sanctions, taking measures to
Externí odkaz:
https://doaj.org/article/fe2854f10d934686ac7b666660762be5
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 3, Pp 631-650 (2019)
Objective In order to examine some aspects of shopping behavior among TV set buyers, we will first study the criteria and regulations that consumers take into account while purchasing in order to choose their desired brand. On the other hand, the spe
Externí odkaz:
https://doaj.org/article/e0f210f1bc4e48499b955fc14a1061c5
Publikováno v:
مطالعات رفتار مصرف کننده., Vol 6, Iss 1, Pp 105-124 (2019)
The purpose of this study was to investigate the effect of social network marketing communications on brand equity, communication value and customer response. The dimensions of social network marketing communications include entertainment, interactio
Externí odkaz:
https://doaj.org/article/2e280193cda54964ba8581aa34bb7a5c
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 10, Iss 20, Pp 71-90 (2019)
In the new age, a plethora of products and services can be acquired online. In In the modern era, a plethora of products and services can be acquired online. In this context, customers’ decisions as how to buy are affected by several different fact
Externí odkaz:
https://doaj.org/article/7e22de907b3b423f8efca453aa72511a