Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Majid Esmaeilpour"'
Publikováno v:
مدیریت بازرگانی, Vol 15, Iss 2, Pp 305-333 (2023)
Objective The current concern about food product consumption and demand for green products highlights the need to pay attention to their pricing. The main purpose of this study is to measure the impact of price tags and green labels on the purchase i
Externí odkaz:
https://doaj.org/article/0012a2dcafb54e8cb912d1b56b6b3134
Publikováno v:
مدیریت تولید و عملیات, Vol 13, Iss 2, Pp 65-82 (2022)
Purpose: This study aims to locate the Customer Order Decoupling Point (CODP) based on supply chain typology using Make to Stock (MTS) and Make to Order (MTO) approaches for standard and innovative products in the Bushehr Polymer industry.Design/meth
Externí odkaz:
https://doaj.org/article/87204093e74d4a74ac1a170e069d95bc
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 13, Iss 25, Pp 235-260 (2021)
Introduction: The success of organizations depends on customer satisfaction. Customer satisfaction is one of the most important marketing structures, so examining the factors affecting customer satisfaction is a key concern for marketers, especially
Externí odkaz:
https://doaj.org/article/32b06afb78c6489dae6055cb313da9cd
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 12, Iss 24, Pp 347-368 (2021)
The purchase intention is one of the stages buying decisions and shows the consumer's behavior to purchase a particular brand. The consumer’s purchase intention comes from attitudes toward the advertising and brand attitudes. For this reason, today
Externí odkaz:
https://doaj.org/article/23fc03d3e258425c803c73bbcffd7a41
Publikováno v:
Romanian Economic Journal, Vol XXIII, Iss 78, Pp 117-133 (2020)
Brand communication and customer equity are two important concepts in the field of online stores and businesses and considered as criteria for marketing success. The purpose of this study is to investigate the effect of brand communication on custome
Externí odkaz:
https://doaj.org/article/1cea4b879d324e29bef9c4c1f2b0d62a
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 12, Iss 23, Pp 339-364 (2020)
Nowadays, different businesses have to take various marketing strategies in order to get access to customers. Accordingly, evaluating the effectiveness of marketing activities has gained an utmost importance to ensure that the adapted measures are ef
Externí odkaz:
https://doaj.org/article/270070345a4d4502bcd2b95cbc3e198d
Publikováno v:
Studies in Business and Economics, Vol 15, Iss 2, Pp 175-191 (2020)
Nowadays, with the daily expansion of marketing attractions to create different experiences in the restaurant & fast food industry, unconscious stimuli attracting the major senses might be an effective way to attract the consumers. Understanding thes
Externí odkaz:
https://doaj.org/article/a72aab711d504fae85104ff922d5e766
Autor:
Majid Esmaeilpour, Zahra Mohseni
Publikováno v:
Romanian Economic Journal, Vol XXII, Iss 73, Pp 19-38 (2019)
One of the concepts considered nowadays by the marketers in the area of consumers' consumption behavior is the creation of pleasant experiences and the impact of these experiences on consumers' behavior, since the creation of different experiences as
Externí odkaz:
https://doaj.org/article/3df9d28534d742adbf7b224b0d5f381b
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 1, Pp 201-218 (2019)
Objective All kinds of word-of-mouth (WOM) communication are not created in the same way, and their effects vary depending on several factors, such as resource, recipient, message, and status features. Accordingly, for the purpose of effective use of
Externí odkaz:
https://doaj.org/article/18f92528aa46482ea619dd9671428d6f
Publikováno v:
تحقیقات بازار یابی نوین, Vol 7, Iss 1, Pp 1-22 (2017)
The use of celebrities as the endorsers of products and services on television, radio, billboards, and advertising campaigns of magazines are increasing. Nowadays, the use of these people in advertising is considered as a part of organizations cost i
Externí odkaz:
https://doaj.org/article/4c5d72e5a7a04383a3889c7fef844492