Výsledky vyhledávání - "Majdúchová Helena"

Akademický článek

Pricing strategy as a leading predictor of the profitability in creative industry companies

Autor: Remeňová Katarína, Kmety-Barteková Mária, Majdúchová Helena, Šlahor Ľudomír

Publikováno v: Strategic Management, Vol 29, Iss 1, Pp 29-40 (2024)

Background: Price setting is a determinant of a company's profitability especially in the sector of creative industry (CI) and is intensively discussed in academic and business area. Purpose: The aim of this research paper is to investigate whether a

Externí odkaz: https://doaj.org/article/d324662990b9438ab4ce49aafc517181

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Akademický článek

Influence of COVID-19 Pandemic on The Most Globalized Sectors of Creative Industries in Slovakia

Autor: Majdúchová Helena

Publikováno v: SHS Web of Conferences, Vol 92, p 01027 (2021)

Research background: The COVID-19 pandemic is far more than a health crisis. The mentioned pandemic is changing communities and economies at their core. While the impact of the pandemic will differ from country to country, it will most likely rise po

Externí odkaz: https://doaj.org/article/3a9a918b03e44358aea407ca842289aa

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Akademický článek

Resilience and sustainability of creative industries businesses

Autor: Majdúchová Helena, Rybárová Daniela

Publikováno v: SHS Web of Conferences, Vol 115, p 02004 (2021)

The importance of the creative economy for the development of society not only from an economic but also from a social and cultural point of view has been the subject of numerous scientific and professional studies. The connecting link between them i

Externí odkaz: https://doaj.org/article/dc2951fe1fb2497da364ebb43a96a96e

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Akademický článek

Innovations in the Creative Industry Entities

Autor: Majdúchová Helena, Kmety Barteková Mária

Publikováno v: SHS Web of Conferences, Vol 74, p 02009 (2020)

The aim of this contribution is to define the essence and specifics of innovations in the creative industry entities, to summarize and compare the results of two surveys carried out so far in this area and to outline the direction of further research

Externí odkaz: https://doaj.org/article/aebc37bd278840ecba8f02b4b8e444e8

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Akademický článek

Are Supporting Sectors of the Creative Industries Inferior? Current study from Slovakia.

Autor: Kmety Barteková Mária, Majdúchová Helena

Publikováno v: SHS Web of Conferences, Vol 83, p 01032 (2020)

The aim of the contribution is to analyse the current state of the supporting sectors within the creative industries, to identify and quantify the role of the supporting sectors in the Slovak economy. In the European union, there are huge expectation

Externí odkaz: https://doaj.org/article/efdfcd684a4e4ccc9b9afe858db8d952

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