Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Maja Seric"'
Publikováno v:
Tržište, Vol 28, Iss 2, Pp 159-172 (2016)
Purpose – The purpose of this paper is to assess customer perceptions of integration of marketing communications, brand awareness, and brand image in hospitality. Moreover, cross-cultural differences are considered when evaluating all the concepts,
Externí odkaz:
https://doaj.org/article/da82681b443d421ab31b58ec751b8735
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 22, Iss 1, Pp 7-20 (2022)
The growing need to increase the effectiveness of the hotel sector communication drives to investigate the ways on how to intensify this communication effects. IMC approach based on sustainability starts to be increasingly important among other alter
Externí odkaz:
https://doaj.org/article/1c836fe2fa4e4fd5bd66d89471f8b1f1
Autor:
Maja Seric
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1107d6392c25e224a1702de59826d342
https://doi.org/10.21125/edulearn.2018.1991
https://doi.org/10.21125/edulearn.2018.1991
Autor:
Maja Seric, Pedro Ruiz Castell
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6007f0fd6b83aa3163fa4ae2deff1a42
https://doi.org/10.21125/edulearn.2018.1993
https://doi.org/10.21125/edulearn.2018.1993
Autor:
Maja Šerić, Daniela Garbin Praničević
Publikováno v:
Management : Journal of Contemporary Management Issues, Vol 23, Iss 1, Pp 139-156 (2018)
Working in groups has become an essential part of success of every organization operating in global economy. Therefore, the business sector has created an imperative for higher education institutions (HEIs) to modify study programs and prepare studen
Externí odkaz:
https://doaj.org/article/28b051965d8f430ea06687a2e9f02602
Publikováno v:
Tržište, Vol 30, Iss 2, Pp 147-164 (2018)
Purpose – The experiential paradigm has been confirmed as a valuable means to explore and understand people’s consumption of cultural services, thus drawing an increasing interest in the marketing and consumer behavior literature. In this context
Externí odkaz:
https://doaj.org/article/a45556b2c70e42edae6f29c361240d2a
Publikováno v:
Tourism and Hospitality Management, Vol 22, Iss 1, Pp 69-85 (2016)
The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are
Externí odkaz:
https://doaj.org/article/57738d42159f4a6b8e19e343fdb797b9
Publikováno v:
AD Research, Vol 7, Iss 7, Pp 94-115 (2013)
Los cambios que se han producido en los mercados han llevado a cambios en las prácticas de marketing y comunicación y han hecho que una sola herramienta de comunicación no pueda alcanzar las metas de la comunicación de marketing por sí misma. En
Externí odkaz:
https://doaj.org/article/c1881192bdc34656b388f3f9387d4520
Autor:
Maja Šerić, Irene Gil Saura
Publikováno v:
Tržište, Vol 24, Iss 1, Pp 67-83 (2012)
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integr
Externí odkaz:
https://doaj.org/article/9e5ae523f22848b2b933caa58561885f