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Publikováno v:
Marketing (Beograd. 1991), Vol 51, Iss 3, Pp 159-169 (2020)
Having in mind that "film industry" generates significant long-term effect through improvements of tourism flow, many destinations are positioning toward international production houses. Creation of audiovisual content within a destination creates no
Publikováno v:
Ekonomika preduzeca. 68:522-531
The creative industry plays an important role in the economic development of countries. Its role has been the topic of various studies, confirming not just the importance, but also the specifics of its operations and characteristics. Creative industr