Relationship between ethical corporate social responsibility and customer loyalty: the mediating role of customers’ gratitude

Autor: Maigana Amsami, Abdelsalam Adam Hamid, Siddiq Balal Ibrahim

Publikováno v: Independent Journal of Management & Production; Vol. 12 No. 8 (2021): Independent Journal of Management & Production; 2194-2216
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P

The purpose of this study was to examine whether customer gratitude mediates the association between ethical corporate social responsibility and customer loyalty. A cross-sectional survey was adopted. A total of 430 individual customers of retail ban

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28af7275b1f61e03afe937938a23963d
https://doi.org/10.14807/ijmp.v12i8.1502

Influence of corporate social responsibility actions on customer loyalty towards Nigerian retail banks within north eastern Nigeria

Autor: Maigana Amsami, Siddiq Balal Ibrahim, Abdelsalam Adam Hamid

Publikováno v: Asian Journal of Empirical Research. 10:40-52

The present study aims to test the relations between CSR and customer loyalty towards the retail banks in north eastern Nigeria. Cross sectional survey was conducted in 2019. Sample of 430 individual customers of the Nigerian retail banks within Bauc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::be6d27260aafb2403da2fca6b0247dcd
https://doi.org/10.18488/journal.1007/2020.10.2/1007.2.40.52