Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Mai Kikumori"'
Autor:
Mai Kikumori, Ryuta Ishii
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 6-16 (2024)
One of the common strategies in the content business is the book-to-movie adaptation, where the textual content in the book medium is derived as visual and sound content in the film medium. While books include a variety of genres, the novel is most w
Externí odkaz:
https://doaj.org/article/a337f6f706cb4a9a89e51841474b537e
Autor:
Mai Kikumori, Ryuta Ishii
Publikováno v:
Maketingu Janaru, Vol 40, Iss 1, Pp 56-67 (2020)
The purpose of this research is to investigate the impact of the degree to which global companies’ web sites are adapted to local culture, i.e. cultural customization on web sites, on local consumers’ ease of use of the web sites. We also examine
Externí odkaz:
https://doaj.org/article/2a72efb117394ad6b66b1d91ddcf7be8
Autor:
Ryuta Ishii, Mai Kikumori
Publikováno v:
Maketingu Janaru, Vol 38, Iss 2, Pp 52-67 (2018)
Today, the number of multichannel shoppers, consumers who shop at both physical and online stores, has increased. Previous research has implied that multichannel shoppers’ regulatory focus may affect the store choice. However, there remain two limi
Externí odkaz:
https://doaj.org/article/3290d662c5374eccbd22909b50630e1f
Autor:
Ryuta Ishii, Mai Kikumori
Publikováno v:
Journal of Business & Industrial Marketing. 38:45-62
PurposeThe purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions.Design/methodology/approachA systematic review was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e898f0bd644aaf674a2c7d5f164556da
https://doi.org/10.1108/jbim-02-2022-0099
https://doi.org/10.1108/jbim-02-2022-0099
Autor:
Ryuta Ishii, Mai Kikumori
Publikováno v:
Japan Marketing Journal. 40:56-67
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::370088303e643861ef46840bf3647212
https://doi.org/10.7222/marketing.2020.035
https://doi.org/10.7222/marketing.2020.035
Autor:
Akinori Ono, Mai Kikumori
Electronic word of mouth (eWOM) on products and services is getting more important in consumer behavior as well as marketing communication. Regarding the issue, marketing and consumer scholars have conducted research on eWOM message senders and recip
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::960495d7bba27af6215ed02f35b878d9
https://doi.org/10.4018/978-1-5225-7598-6.ch058
https://doi.org/10.4018/978-1-5225-7598-6.ch058
Autor:
Mai Kikumori1, Akinori Ono1
Publikováno v:
Society for Marketing Advances Proceedings. 2015, p277-279. 3p.
Autor:
Akinori Ono, Mai Kikumori
Publikováno v:
Global marketing conference proceeding.
With the advent of the Internet in the United States, Japan, and other developed countries, electronic word-of-mouth (e-WOM) consumer reviews have come into vogue. While most studies have shown that negative e-WOM has negative effects on consumer att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ac9369c7bf3f533607a8e57cd90ba50
https://doi.org/10.15444/gmc2016.08.02.05
https://doi.org/10.15444/gmc2016.08.02.05
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
This paper investigates how electronic word of mouth (eWOM) campaigns with rewards influence customer intention to post a review as eWOM givers and eWOM credibility with receivers. Recently, eWOM campaigns in which manufacturers and retailers give so
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5fe62243ffb7d6307ceff0858d05965
https://doi.org/10.1007/978-3-319-19428-8_135
https://doi.org/10.1007/978-3-319-19428-8_135
Publikováno v:
Global Fashion Management Conference. 2017:131-132
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::781bdef4334f4ccec6120783c5aa52fe
https://doi.org/10.15444/gfmc2017.02.06.01
https://doi.org/10.15444/gfmc2017.02.06.01