Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Mai, Shirley"'
Autor:
Ngo, Thanh1 (AUTHOR) ngot@ecu.edu, Mai, Shirley1 (AUTHOR), Siguaw, Judy1 (AUTHOR), Jory, Surendranath2 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Apr2023, Vol. 31 Issue 2, p343-369. 27p. 1 Diagram, 7 Charts.
Publikováno v:
Society for Marketing Advances Proceedings. Nov2022, p64-66. 3p.
Autor:
Ketron, Seth1 (AUTHOR) sethcketron@gmail.com, Mai, Shirley2 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Feb2022, Vol. 30 Issue 1, p3-21. 19p. 2 Diagrams, 2 Charts, 2 Graphs.
Publikováno v:
Psychology & Marketing. May2020, Vol. 37 Issue 5, p677-688. 12p. 1 Diagram, 3 Graphs.
Enhancing Brand Equity of Branded Mobile Apps via Motivations: A Service Dominant Logic Perspective.
Publikováno v:
Society for Marketing Advances Proceedings. 11/6/2019, p337-338. 2p.