Výsledky vyhledávání - "Mahshid Jahangard"

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Autor: Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

Publikováno v: Journal of Consumer Marketing. 39:242-253

Purpose The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial interaction with vloggers. Design/methodology/approach The study was

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::316feb0440aec2cbbd533df38c7911cf
https://doi.org/10.1108/jcm-06-2020-3866

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