Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Mahmut Sonmez"'
Publikováno v:
Journal of Brand Management. 26:717-732
Consumer-based brand equity (CBBE) has attracted academic endeavor and strategic emphasis in practice to examine its role for brand success. Despite its diagnostic power for brands, prior studies fail to: reach consensus on conceptualization and oper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2690cd81bbf5a4f6dfbe43373bf96e4
https://doi.org/10.1057/s41262-019-00154-w
https://doi.org/10.1057/s41262-019-00154-w
Autor:
Mahmut Sonmez, Deli Yang
Publikováno v:
Journal of World Business. 53:164-176
Sporadic studies on the global norm of national treatment for patent uncertainties (NTPU) urge for insights of changes as well as for clarification to discrepancy. This global norm has been a concern for policy makers and practitioners for over a cen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19de509d0676c20b187b76a3d261b30e
https://doi.org/10.1016/j.jwb.2017.10.003
https://doi.org/10.1016/j.jwb.2017.10.003
Publikováno v:
International Business Review. 24:11-22
Despite academic consensus on the concomitant power of triple contexts (country, industry and firm) for business, debates remain as to which context plays more salient a role to drive brand performance. This paper investigates how the triple contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d08045514defffb7e99d0fa077eb3f62
https://doi.org/10.1016/j.ibusrev.2014.05.004
https://doi.org/10.1016/j.ibusrev.2014.05.004
Autor:
Deli Yang, Mahmut Sonmez
Publikováno v:
Journal of World Business. 48:527-538
Based on a framework grounded in the institution-based view, this paper addresses the extent of global patent system integration and development. Our findings suggest that nations’ patent systems have yet ‘met’ the ‘international standards’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::747f2347b09ee75fb4ae3941ead1f411
https://doi.org/10.1016/j.jwb.2012.09.008
https://doi.org/10.1016/j.jwb.2012.09.008
Publikováno v:
Journal of Business Ethics. 115:195-211
Prior research has examined consumer intentions to purchase fakes, branding strategies and anti-counterfeiting actions, but little attention seems to have been paid to the role of consumers’ ability to discern fakes and branding strategies against
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed8f9681cae51d3222795ec3a7e2edce
https://doi.org/10.1007/s10551-012-1394-3
https://doi.org/10.1007/s10551-012-1394-3
Autor:
Andy Moorhouse, Mahmut Sonmez
Publikováno v:
Management Decision. 48:189-206
PurposeThe aim of this paper is to report the findings of a global survey on decision criteria used and the importance attached to these criteria when purchasing professional services for skills training in sales and negotiations.Design/methodology/a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e9c3c7c7345fe99508d11a6b8cf79e2
https://doi.org/10.1108/00251741011022572
https://doi.org/10.1108/00251741011022572
Autor:
Mahmut Sonmez
Publikováno v:
International Transactions in Operational Research. 14:411-429
This paper describes the application of an evidential reasoning (ER)-based decision making process to multiple-criteria decision making (MCDM) problems having both quantitative and qualitative criteria. The ER approach is based on the decision theory
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3de06b0325b2939f9ff69c0458793e79
https://doi.org/10.1111/j.1475-3995.2007.00598.x
https://doi.org/10.1111/j.1475-3995.2007.00598.x
Autor:
Deli Yang, Mahmut Sonmez
Publikováno v:
Journal of World Trade. 41:731-750
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14fef628d0f7df7625c61aad3d370037
https://doi.org/10.54648/trad2007029
https://doi.org/10.54648/trad2007029
Autor:
Deli Yang, Mahmut Sonmez
Publikováno v:
Business Strategy Review. 16:39-44
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15cd8967e0421c06bc2026f6ee29ee25
https://doi.org/10.1111/j.0955-6419.2005.00361.x
https://doi.org/10.1111/j.0955-6419.2005.00361.x
Autor:
Mahmut Sonmez, Deli Yang
Publikováno v:
Managing Leisure. 10:1-18
In increasingly competitive and globalized business environments, companies are aware of the necessity of expanding and operating their businesses in other world markets. Sports clubs have been entering into different world markets to increase their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ceed86695213aabf594dfda42489325
https://doi.org/10.1080/13606710500086611
https://doi.org/10.1080/13606710500086611