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pro vyhledávání: '"Mahmood Mokhtariani"'
Publikováno v:
Advances in Civil Engineering, Vol 2017 (2017)
Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, a
Externí odkaz:
https://doaj.org/article/c430fa33bafb409d82e71aa7ecde1295
Publikováno v:
Civil Engineering Journal. 3:701-714
Marketing management plays a crucial role in successful companies. However, marketing has been either misunderstood or entirely neglected in numerous construction companies because it is difficult to apply conventional marketing strategies due to spe
Publikováno v:
Advances in Civil Engineering, Vol 2017 (2017)
Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, a