Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Mahendra Singhai"'
Publikováno v:
Indian Journal of Marketing. 43:30
Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parents an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1371421c5e5750a1ec07432955373874
https://doi.org/10.17010/ijom/2013/v43/i7/34016
https://doi.org/10.17010/ijom/2013/v43/i7/34016
