Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Magnus Hultman"'
Publikováno v:
International Journal of Entrepreneurial Behavior & Research. 29:245-267
PurposeThe aim of the study is to examine the effects of opportunity creation and discovery on the performance of family firms. Specifically, from the tenets of dynamic capabilities and organizational contingency perspectives, this study proposes and
Publikováno v:
Psychology & Marketing. 40:391-407
Autor:
Magnus Hultman, Nathaniel Boso, Abena Animwaa Yeboah‐Banin, Ian Hodgkinson, Anne L. Souchon, Ekaterina Nemkova, Joao Oliveira, Paul Hughes
Publikováno v:
European Management Review. 19:417-435
Publikováno v:
Journal of Business Research. 144:1077-1086
This research examines the role that brand community plays in the relationship between brand identification and brand loyalty. A theoretical framework was developed and tested using an online survey in the brand community of a UK professional basketb
Publikováno v:
Journal of Business Research. 139:1218-1230
Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. T
Autor:
Nathaniel Boso, Joseph Amankwah-Amoah, Dominic Essuman, Oluwaseun E. Olabode, Patience Bruce, Magnus Hultman, James Kofi Kutsoati, Ogechi Adeola
Publikováno v:
Journal of International Business Studies.
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::989e14f5e40ef47452d29ae4f55435e9
https://doi.org/10.1007/978-3-031-24687-6_22
https://doi.org/10.1007/978-3-031-24687-6_22
Publikováno v:
Technological Forecasting and Social Change. 192:122577
Publikováno v:
Hultman, M, Iveson, A & Oghazi, P 2023, ' Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance ', Journal of Business Research, vol. 159, 113751 . https://doi.org/10.1016/j.jbusres.2023.113751
This research investigates the effect of social media talking and listening tactics on customer performance through firms’ networking capabilities and promotion adaptation strategies among entrepreneurial, emerging market, small and medium-sized en