Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Magdalena Bekk"'
Publikováno v:
PLoS ONE, Vol 18, Iss 2, p e0275499 (2023)
Participative pricing models (i.e., auction, reverse auction, pay-what-you-want) have grown in importance compared to classical, non-participative pricing models (i.e., fixed price, discount). This study examined (1) relative use intentions regarding
Externí odkaz:
https://doaj.org/article/616568e11cfb4973a206b3fb569cd60a
Publikováno v:
International Journal of Research in Marketing. 39:1059-1081
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f8f4695a6beb9f544001db9986e0067
https://doi.org/10.1016/j.ijresmar.2022.03.002
https://doi.org/10.1016/j.ijresmar.2022.03.002
Publikováno v:
Journal of Interactive Marketing. 43:98-115
Gamification has recently become a popular topic in marketing practice. It is perceived as being a promising way to provide improved consumer experiences and to positively influence consumer behavior. An inherent characteristic of gamification is the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01ece4ee1a1326a1bf3cd0226de8ca72
https://doi.org/10.1016/j.intmar.2018.03.002
https://doi.org/10.1016/j.intmar.2018.03.002
Publikováno v:
Human Resource Management. 57:869-882
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5b58017bfbe678a893a34edf34c35fe
https://doi.org/10.1002/hrm.21882
https://doi.org/10.1002/hrm.21882
Publikováno v:
Marketing Letters. 28:509-522
This study introduces the concept of attractiveness similarity, empirically examines its main effect and whether it moderates the effect of endorser attractiveness on consumer responses to advertising. The results show a positive main effect of attra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d838e8def97deb44a67fb0d09f3096f6
https://doi.org/10.1007/s11002-017-9428-3
https://doi.org/10.1007/s11002-017-9428-3
Publikováno v:
Journal of Business Economics. 87:511-531
Increasing customer loyalty is important to brands. Using an automobile customer sample (N = 1032), this research examines the relative importance of the joint effects of different brand personality dimensions on customer loyalty both directly as wel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa133cde1ed7f1b45b61aa3a59b2218e
https://doi.org/10.1007/s11573-016-0834-4
https://doi.org/10.1007/s11573-016-0834-4
Publikováno v:
Journal of Travel Research. 55:1008-1021
When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist–destination personality similarity (TDPS) as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ce6debb7d42799672b90e8c34229b77
https://doi.org/10.1177/0047287515606813
https://doi.org/10.1177/0047287515606813
Publikováno v:
Quality & Quantity. 50:1727-1746
The concept of green brand equity has recently been introduced to business research. Chen (J Bus Ethics 93:307–319, 2010) found green brand equity to be positively influenced by green brand image via green satisfaction and green trust as parallel m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83880160c8bbfc903d8ca04a5a7fa1ee
https://doi.org/10.1007/s11135-015-0232-y
https://doi.org/10.1007/s11135-015-0232-y
Publikováno v:
Marketing ZFP. 37:79-89
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f917846b70298754b127acb4c9081bdc
https://doi.org/10.15358/0344-1369-2015-2-79
https://doi.org/10.15358/0344-1369-2015-2-79
Publikováno v:
International journal of psychology : Journal international de psychologieREFERENCES. 54(6)
The present self-report survey study examines the psychophysical (how they feel) and sociocultural (how they do) adjustment of Erasmus students (N = 223) in Spain and Germany. We adopted the comprehensive multidimensional individual difference accult
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::14cf50b9486922732226e32926010dcf
https://pubmed.ncbi.nlm.nih.gov/30171685
https://pubmed.ncbi.nlm.nih.gov/30171685