An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales

Autor: Magali Giraud, Christine Gonzalez, Nawel Ayadi

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2013, 20 (3), pp.272-281. ⟨10.1016/j.jretconser.2013.01.010⟩
Journal of Retailing and Consumer Services, 2013, 20 (3), pp.272-281. ⟨10.1016/j.jretconser.2013.01.010⟩

International audience; This article explores the control mechanisms that consumers use when confronted with repeated temptations in an online private sales context. Do consumers feel the need to control themselves when they are aware of the risk of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae4b81d649a45b678ccaed6ca72a90f7
https://doi.org/10.1016/j.jretconser.2013.01.010

Les acheteurs impulsifs : Proposition d'une typologie

Autor: Magali Giraud

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2001, 24, pp.17-24. ⟨10.7193/DM.024.17.24⟩

International audience; L’acheteur impulsif a longtemps été considéré comme un consommateur irrationnel répondant de manière incontrôlée et irréfléchie aux tentations d’achat qui s’offrent à lui en magasin. Cet article tend à montre

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c40e114ebee867c5e7f471a8586b110
https://doi.org/10.7193/dm.024.17.24

A Theoretical extension of the technology acceptance model (TAM) to explain the adoption and the usage of new digital services

Autor: Jean-Philippe Galan, Magali Giraud, Lars Meyer-Waarden

Publikováno v: Annual Conference of the European Marketing Academy
42th Annual Conference of the European Marketing Academy (EMAC)
42th Annual Conference of the European Marketing Academy (EMAC), S. Sezgin, E. Karaosmanoğlu (coord.), European Marketing Academy, 2013, Istanbul, Turkey
HAL

International audience; This research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness, ease of use and subsequently usage intentions of new digital services (to facilitate adminis

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::65c80a395361c457679818dd06f8438c
https://hal.archives-ouvertes.fr/hal-03240144

Comment réagissent les consommateurs face à des tentations d'achat répétées ? Une application aux ventes privées en ligne

Autor: Nawel AYADI, Magali Giraud, Christine Gonzalez

Publikováno v: 28ème congrès international de l'Association Française de Marketing
28ème congrès international de l'Association Française de Marketing, May 2012, Brest, France
Actes du 28ème Congrès de l'Association Française du Marketing (AFM)
28ème Congrès de l'Association Française du Marketing (AFM)
28ème Congrès de l'Association Française du Marketing (AFM), May 2011, Brest, France. pp.28
HAL

When exposed to purchase temptations, consumers may decide to set up, with varying degrees of success, control mechanisms. This research focuses on two key variables within the process by which purchase impulse turns into an impulsive purchase: consu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fc2cbb6b95b2c9e79d8eed295a67b494
https://shs.hal.science/halshs-00741772