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pro vyhledávání: '"Magalhães, João Pedro Henriques"'
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
The importance of marketing budget optimisation is undeniably growing. A survey by Gartner showed that marketing budgets increased to 12% of company revenue in 2016, from 11% in 2015 (Marketing Weekly News, 2016). Not only are marketing budgets incre
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https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::06ca2b82fddd1f2c4eb305931dd572a4
