Branding and Consolidation in the Global Beer Market

Autor: Madsen, Erik Strøjer, author

Publikováno v: New Developments in the Brewing Industry : The Role of Institutions and Ownership, 2020, ill.

Externí odkaz: https://doi.org/10.1093/oso/9780198854609.003.0009

Do firms' growth rates depend on firm size?

Autor: Bentzen, Jan, Madsen, Erik Strøjer, Smith, Valdemar

Publikováno v: Small Business Economics, 2012 Nov 01. 39(4), 937-947.

Externí odkaz: https://www.jstor.org/stable/41682950

Introduction:interaction between institutions and governance management in the brewing industry

Autor: Madsen, Erik Strøjer, Gammelgaard, Jens, Hobdari, Bersant

Publikováno v: Madsen, E S, Gammelgaard, J & Hobdari, B 2020, Introduction : interaction between institutions and governance management in the brewing industry . in E S Madsen, J Gammelgaard & B Hobdari (eds), New developments in the brewing industry : the role of institutions and ownership . Oxford University Press, Oxford, pp. 1-21 .

Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and the informal acceptance of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::11bd72dee4ac168fb6183a00eaadd33d
https://pure.au.dk/portal/da/publications/introduction(937892fb-a88e-4595-82d9-eb66ca9f9b87).html

From Local to Global Competitors on the Beer Market

Autor: Madsen, Erik Strøjer

Publikováno v: Madsen, E S 2019 ' From Local to Global Competitors on the Beer Market ' Institut for Økonomi, Aarhus Universitet, Aarhus, pp. 1-20 .

Liberalization of trade has been high on the political agenda after the Second World War. First through the international corporation in GATT and WTO and later the creation of the internal market in Western Europe and the opening up of Eastern Europe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1b728eef92829f712684877426a7ce9e
https://pure.au.dk/portal/da/publications/from-local-to-global-competitors-on-the-beer-market(5e05ede2-893f-4e56-a567-943519219cc1).html

Branding and Performance in the Global Beer Market

Autor: Madsen, Erik Strøjer

Publikováno v: Madsen, E S 2017 ' Branding and Performance in the Global Beer Market ' Institut for Økonomi, Aarhus Universitet, Aarhus .

The mass market for beers is served by a few global breweries in an oligopoly structure covering most of the world market. The homogeneity of their main lager beers are very high and produced at large scaled plants at low costs. However, the brewerie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::70237c2c4cc6480e142c231cfeb7416a
https://pure.au.dk/portal/da/publications/branding-and-performance-in-the-global-beer-market(7b797752-bff1-4e08-91c3-ac3c95c7d7b8).html