Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Madić, Vladan"'
Publikováno v:
Marketing (Beograd. 1991), Vol 55, Iss 1, Pp 52-66 (2024)
The aim of the work is to analyze the development of the marketing concept by stages from Marketing 1.0 to Marketing 5.0. The characteristics of each phase, the differences between them are analyzed and the factors that lead to the transition from on
Externí odkaz:
https://doaj.org/article/2deecc8154d2418baa5e4708e558b851
Publikováno v:
Teme - Časopis za Društvene Nauke / Themes - Journal for Social Research. XLV(2):639-659
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1000585
Autor:
Marković Dušan, Madić Vladan
Publikováno v:
Marketing (Beograd. 1991), Vol 52, Iss 4, Pp 236-246 (2021)
Automotive industry has faced frequent and radical changes of business environment during 21st century. Great recession, disruptive innovations, rise of emerging markets competitors, and Covid-19 pandemic have resulted in new customer preferences and
Externí odkaz:
https://doaj.org/article/bdf08a6f252045c7b090e32035c2799e
Publikováno v:
Marketing (0354-3471); 2024, Vol. 55 Issue 1, p52-66, 15p
Publikováno v:
Industrija, Vol 45, Iss 1, Pp 121-146 (2017)
This paper analyzes competitive strategy of late followers in auto industry in the case of Hyundai Kia Auto Group (HKAG). The global economic crisis has had a strong impact on the leaders in auto industry. HKAG took advantage of the crisis and increa
Externí odkaz:
https://doaj.org/article/e0859d8ee8254cc09eb1fd08af60ae6d
Autor:
Marković, Dušan1 dusan.markovic@ekof.bg.ac.rs, Madić, Vladan2 vladan.madic@metropolitan.ac.rs
Publikováno v:
Marketing (0354-3471). 2021, Vol. 52 Issue 4, p236-246. 11p.
Autor:
Madić, Vladan
Publikováno v:
Универзитет у Крагујевцу
Auto kompanije posluju u turbulentnom okruženju i moraju neprekidno da poboljšavaju svoju konkurentnost inoviranjem i sprovođenjem procesnih poboljšanja, razvojem novih i usavršavanjem postojećih proizvoda, te izborom sposobnijih dobavljača. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=nardusnacion::4f3a200c03a0585e5066392339c9c3a4
https://nardus.mpn.gov.rs/handle/123456789/3538
https://nardus.mpn.gov.rs/handle/123456789/3538
