Výsledky vyhledávání - "Madhubalan Viswanathan"

Conversations about conducting marketing research in mental health

Autor: Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins

Publikováno v: Journal of Consumer Marketing. 39:569-578

Purpose The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1d1b57e1edfd2ff58a4763a879ce3b58
https://doi.org/10.1108/jcm-02-2022-5212

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How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces

Autor: Arun Sreekumar, Madhubalan Viswanathan

Publikováno v: Journal of Global Marketing. 34:282-291

Our journey to subsistence marketplaces has been global in scope and resonates with marketing in beginning at the micro-level with a bottom-up orientation in understanding consumers, communities, a...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7a6b6b215666edc1583550f5b6e2f026
https://doi.org/10.1080/08911762.2021.1890866

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Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Autor: Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, Ashley Goreczny

Publikováno v: Journal of Marketing. 85:113-129

Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors contend that subsistence cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::22a7d16c0b7085908b18384b9ca6fee4
https://doi.org/10.1177/0022242921998385

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Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19

Autor: Namrata Mandhan, Hussein Faruque Aly, Ronald Duncan, Madhubalan Viswanathan

Publikováno v: The Journal of Consumer Affairs

We use qualitative interviews to study subsistence consumers confronting the global, pervasive and extended challenges of COVID-19, encompassing literally all realms of daily life. For subsistence consumers whose circumstances are filled with day-to-

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3626572f821992a5eb3663a476dc9d11
https://doi.org/10.1111/joca.12351

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A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Autor: Samanthika Gallage, Madhubalan Viswanathan, Maria Ramirez-Grigortsuk, Sara Baskentli, Saroja Subrahmanyan, Diane M. Martin

Publikováno v: Journal of Public Policy & Marketing. 40:245-261

This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the ex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::32bb32a0d17d3a00d87ee4fd852bcc1b
https://doi.org/10.1177/0743915620968506

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Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

Autor: Madhubalan Viswanathan, Srinivas Venugopal

Publikováno v: Journal of Public Policy & Marketing. 40:336-353

Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed to be within the home as homemakers and not in the mar

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::26d6f3fe41aeccc63c989f73d92dbbe1
https://doi.org/10.1177/0743915620953821

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Cognitive and Affective Scarcities and Relational Abundance: Lessons from the Confluence of Extreme and Chronic Scarcities in Subsistence Marketplaces

Autor: Ashok K. Lalwani, Madhubalan Viswanathan

Publikováno v: Journal of the Association for Consumer Research. 5:444-457

Research on subsistence marketplaces provides a number of insights about extreme and chronic resource scarcity as well as intangible scarcities in cognitive and affective realms. These insi...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6007be04d9c84087e576992b9a060c60
https://doi.org/10.1086/709886

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A 1% TBSA Chart Reduces Math Errors While Retaining Acceptable First-Estimate Accuracy

Autor: Renata Fabia, Adrian Rajab, Brianna Chmil, Rajan K. Thakkar, Hope Alexander, R Wolfgang Rumpf, Madhubalan Viswanathan, William C. Ray

Publikováno v: Journal of burn careresearch : official publication of the American Burn Association. 43(3)

Life-threatening and treatment-altering errors occur in estimates of the percentage of total body surface area burned (%TBSA burned) with unacceptable frequency. In response, numerous attempts have been made to improve the charts commonly used for %T

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cbb0aa99adeda20b61bcdd89b8d08919
https://pubmed.ncbi.nlm.nih.gov/34665849

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