Zobrazeno 1 - 10
of 159
pro vyhledávání: '"Madhav N. Segal"'
Publikováno v:
Problems and Perspectives in Management, Vol 12, Iss 2 (2014)
Externí odkaz:
https://doaj.org/article/830e9b44fc9840eeb5d510fae991429f
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
Although prior studies in relationship marketing have greatly enhanced our understanding of alumni-university relationships, there has been considerably little empirical investigation of three managerial problems. The first problem is that while the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92754e76f4b2032b3c9149a6d7422104
https://doi.org/10.1007/978-3-319-11815-4_34
https://doi.org/10.1007/978-3-319-11815-4_34
Publikováno v:
Qualitative Market Research: An International Journal. 12:70-82
PurposeThe purpose of this paper is to present an approach to identify the knowledge, skills, and abilities required by a job market by systematically analyzing classified advertisements of position openings. It suggests appropriate methodological te
Publikováno v:
The International Journal of Knowledge, Culture, and Change Management: Annual Review. 8:63-72
Autor:
Ralph W. Giacobbe, Madhav N. Segal
Publikováno v:
Services Marketing Quarterly. 28:33-53
The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leade
Autor:
Madhav N. Segal, Junhong Min
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
Technology is one of the most effective marketing strategies for providing companies with sustainable growth and increasing the profitability by differentiating products and services. For example, optical disc technology has successfully differentiat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf5b1f34f0da5e6145ccb07e5b40c72b
https://doi.org/10.1007/978-3-319-10912-1_229
https://doi.org/10.1007/978-3-319-10912-1_229
Autor:
Uma A. Segal, Madhav N. Segal
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
While social welfare organizations, that provide services in areas such as child abuse and neglect, aging, substance abuse, corrections, health care, income maintenance, family counseling, and crisis intervention, have increasingly given credence to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9631542cfbafba54cc304d968b1a0d79
https://doi.org/10.1007/978-3-319-17055-8_145
https://doi.org/10.1007/978-3-319-17055-8_145
Autor:
Peter Strauss, Madhav N. Segal
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
Marketing as a useful conceptual framework has been extended to a variety of nonprofit sectors, including the health care industry. This paper illustrates the development and application of a multivariate technique in the context of nursing facilitie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bd292639be4e82351684bed6a8564b3
https://doi.org/10.1007/978-3-319-16973-6_76
https://doi.org/10.1007/978-3-319-16973-6_76
Autor:
Ralph W. Giacobbe, Madhav N. Segal
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173221
Despite the growing importance of marketing and marketing communication, there is a dearth of information on the state of marketing communication practices in India-both in the Western and Indian literature. This study attempts to augment and enhance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d74400ae9cd15abee0c18273a5559bc3
https://doi.org/10.1007/978-3-319-17323-8_73
https://doi.org/10.1007/978-3-319-17323-8_73
Autor:
Madhav N. Segal
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
This empirical investigation examines variations in measures of task-complexity as a result of using different conjoint vignettes. The two most commonly used conjoint vignette techniques for stimulus description are comparatively evaluated: Two-Facto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5f4221559ad009ad066f4c8f9240f5b
https://doi.org/10.1007/978-3-319-16976-7_51
https://doi.org/10.1007/978-3-319-16976-7_51