Výsledky vyhledávání - "Madeira, Adriana Beatriz"

Internacionalização do varejo: um estudo com empresas brasileiras por meio de análise de conteúdo

Autor: Madeira, Adriana Beatriz

A década de 70 foi caracterizada por grande atividade de construtoras brasileiras no exterior, particularmente na África e no Oriente Médio. Nos anos 80, as organizações brasileiras destacaram-se pelo grande fluxo de investimentos realizados no

Externí odkaz: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-05102009-102024/

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Akademický článek

Green marketing mix: A case study of Brazilian retail enterprises.

Autor: Madeira, Adriana Beatriz¹ adriana.madeira@mackenzie.br

Publikováno v: Environmental Quality Management. Mar2019, Vol. 28 Issue 3, p111-116. 6p.

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Aplicações do Crowdsourcing na Gestão de Marketing

Autor: Toledo, Luciano Augusto, Madeira, Adriana Beatriz, Garber, Marcos Fernando, Aguero, Felix Hugo

Publikováno v: Future Studies Research Journal: Trends and Strategies; Vol. 11 No. 1 (2019): January/April; 123-143
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 11 n. 1 (2019): January/April; 123-143
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA

Crowdsourcing is a newly developed term that refers to the process of participating a company's activities through an online community, openly and closed. Any member of this community can complete assigned tasks and be paid or not. Although it origin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::33dc273eae34fdca71818b184354f0cb
https://www.revistafuture.org/FSRJ/article/view/372

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Akademický článek

Marketing Segmentation: Your Role For Diversity in Dynamical Systems.

Autor: Madeira, Adriana Beatriz¹, Da Silveira, José Augusto Giesbrecht², Toledo, Luciano Augusto¹ lat2708@gmail.com

Publikováno v: GESTÃO.Org: Revista Eletrônica de Gestão Organizacional. jan-jun2015, Vol. 13 Issue 1, p71-78. 8p.

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Periodical

Perceptions regarding sustainable innovation in marketing in the Brazilian fast food sector

Autor: Madeira, Adriana Beatriz, Medeiros, Fabiana Gama de, Perez, Gilberto

Publikováno v: International Journal of Sustainable Development; 2022, Vol. 25 Issue: 1 p238-266, 29p

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Structure of Marketing Planning: A Reflective Analysis

Autor: Toledo, Luciano Augusto, Madeira, Adriana Beatriz, Shiraishi, Guilherme de Farias, Garber, Marcos

Publikováno v: Future Studies Research Journal: Trends and Strategies, Vol 6, Iss 2, Pp 48-73 (2014)
Future Studies Research Journal: Trends and Strategies; Vol. 6 No. 2 (2014): Future Studies Research Journal; 48-73
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 6 n. 2 (2014): Future Studies Research Journal; 48-73
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA

This study aims to promote a reflective analysis about the action planning structure in the marketing context. The work was structured in the form of essay and presents the theoretical aspects about the Marketing Planning. The intention of the articl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::63407f85e1ca669c7aeea262af33a4e0
https://www.revistafuture.org/FSRJ/article/view/154

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Akademický článek

ANÁLISE PROPOSICIONAL QUANTITATIVA APLICADA À PESQUISA EM ADMINISTRAÇÃO.

Autor: Madeira, Adriana Beatriz¹ adri.madeira@mackenzie.br, Lopes, Marcos² marcoslopes@usp.br, Giampaoli, Viviana³ vivig@ime.usp.br, Silveira, José A. G. da⁴ jags@usp.br

Publikováno v: RAE: Revista de Administração de Empresas. jul/ago2011, Vol. 51 Issue 4, p396-410. 15p.

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