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of 5
pro vyhledávání: '"Maciej Czeremski"'
Autor:
Maciej Czeremski
Publikováno v:
Studia Religiologica. 53:239-253
The article is aimed at presenting that the features of a myth (known from literature in the field of anthropology, semiotics, and cognitive science) are also present in marketing communication related to shaping the image of brands. However, they ar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54efd5613f4f23eba353dbefa7fced7f
https://doi.org/10.4467/20844077sr.20.017.12757
https://doi.org/10.4467/20844077sr.20.017.12757
Autor:
Maciej Czeremski
Publikováno v:
Anthropos. 115:357-370
The article presents the concept of totemism as a prototype (as understood by Eleanor Rosch) of the phenomena characteristic of traditional thinking, i.e., as an idealised scheme structured by attributes of phenomena central to a given category. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e29f05e7f6f74ed3f9706dbf2981cea4
https://doi.org/10.5771/0257-9774-2020-2-357
https://doi.org/10.5771/0257-9774-2020-2-357
Autor:
Maciej Czeremski
Managing the Mythical Mind The aim of the article is to consider whether the mental mechanisms essential for the functioning of a myth, used effectively for many years in culture-creating activities (especially in the area of art and entertainment),
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c5d338b735f1b93d2c57c55b0887fc8
https://ruj.uj.edu.pl/xmlui/handle/item/306354
https://ruj.uj.edu.pl/xmlui/handle/item/306354
Autor:
Maciej Czeremski
Publikováno v:
Poznańskie Studia Polonistyczne. Seria Literacka. :163-184
The article discusses the cognitive conditions of mythical narratives, especially their relationship with the architecture of the human mind and the processes of its evolutionary formation. The analyzed features are: a) a permanent arrangement of eve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7d328e686b0b3fac720e0d5fac15343
https://doi.org/10.14746/pspsl.2018.34.8
https://doi.org/10.14746/pspsl.2018.34.8
Autor:
Maciej Czeremski
Niniejsza książka stara się znaleźć wyjaśnienie dla następującego zagadnienia: dlaczego mit, będąc z definicji zafałszowanym obrazem rzeczywistości, jest tak chętnie i powszechnie wykorzystywanym przez ludzi sposobem myślenia o otaczaj
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27b7d0b9cfc435bd8ce32b207554a9ae
https://doi.org/10.4467/k7226.22/21.21.15540
https://doi.org/10.4467/k7226.22/21.21.15540