Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Machoba, Valerie"'
Publikováno v:
Strategic Management Journal. 43:1763-1792
Our article examines the deliberate creation of learning opportunities in the global rollout of innovations. Some firms launch in only a subset of markets at first, with later launches being conditional on debut‐market performance. Such sequencing
Autor:
Machoba, Valerie1, Klingebiel, Ronald1
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2018, Vol. 2018 Issue 1, p1-1. 1p.