Organisatiereputatie: meetmethoden

Autor: van Riel, Cees, Stroeker, NE, Maathuis, OJM, van Riel, C.B.M.

Publikováno v: Corporate Communication: het managen van reputatie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::746d156f928b1468373b0aa75ac54922
https://pure.eur.nl/en/publications/02233732-5e96-4c1d-b29d-881242749625

Measuring corporate images

Autor: van Riel, Cees, Stroeker, NE, Maathuis, OJM

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::08c9d91612f8a9e8ce4ab87bb84b1271
https://pure.eur.nl/en/publications/6c0e237d-ae17-4a4e-b08e-78bbbd312aa3

Using the corporate brand to communicate identity: the value of corporate associations to customers

Autor: Maathuis, OJM, van Riel, Cees, van Bruggen, Gerrit

Publikováno v: Corporate Reputation, Identity and Competitiveness, Amsterdam, 27-31
STARTPAGE=27;ENDPAGE=31;TITLE=Corporate Reputation, Identity and Competitiveness, Amsterdam

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::86aa4257cce5f26ff6694377f9b23735
https://pure.eur.nl/en/publications/81d6c7c3-9fa2-4ba1-a7e3-34d6b247b73f

Contents of corporate and product brands, in the perspective of value transfer

Autor: Maathuis, OJM, van Riel, Cees, van Bruggen, Gerrit

Publikováno v: Paper presented at the conference on Corporate Reputation, Image and Competitiveness

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::8215e554a46eedf44361ae6db52914a2
https://pure.eur.nl/en/publications/e2dc3907-ff44-43d5-a583-b3514a68d382

Corporate symboliek: brug tussen identiteit en imago

Autor: Maathuis, OJM, Blauw, E

Publikováno v: Adformatie, 24(16), 47-49

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::93e19db204763f053299a000b1b1ae3a
https://pure.eur.nl/en/publications/401d1511-83a9-40ee-a1d7-73f853e550b5