Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Maaninou, Nada"'
Publikováno v:
European Business Review, 2020, Vol. 33, Issue 4, pp. 566-596.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EBR-05-2020-0110
Publikováno v:
Journal of Strategic Marketing; Feb2023, Vol. 31 Issue 1, p74-98, 25p, 1 Diagram, 6 Charts
Publikováno v:
34ème congrès de l'Association Française du Marketing (AFM)
34ème congrès de l'Association Française du Marketing (AFM), May 2018, Strasbourg, France
34ème congrès de l'Association Française du Marketing (AFM), May 2018, Strasbourg, France
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6572330f4a6774cad754813189b67a36
https://hal.archives-ouvertes.fr/hal-01731321
https://hal.archives-ouvertes.fr/hal-01731321
Publikováno v:
6th International Symposium on Corporate Heritage
6th International Symposium on Corporate Heritage, Apr 2016, Aix-en-Provence, France
6th International Symposium on Corporate Heritage, Apr 2016, Aix-en-Provence, France
International audience; This research aims to clarify how individuals interpret brand longevity. The result shows that it incorporates four dimensions related to brand heritage and to its components.; Cette recherche porte sur les associations à la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::bed5c734ca44ac70156dca38ecbbb7a2
https://hal.science/hal-03603482/document
https://hal.science/hal-03603482/document
Autor:
Huaman-Ramirez Richard, Maaninou Nada
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Satiation plays an important role in consumption. Over the time, an individual will eventually get fed up by product with which he or she has been satisfied before. Our work has a psychological view of satiation, which is based on the premise that sa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::629842e706165cf85056432fc66cd27e
https://doi.org/10.1007/978-3-319-26647-3_6
https://doi.org/10.1007/978-3-319-26647-3_6