Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Małgorzata Wiścicka-Fernando"'
Autor:
Małgorzata Wiścicka-Fernando
Publikováno v:
Problemy Zarządzania, Vol 19, Iss 1(91), Pp 165-176 (2021)
Purpose: As a conceptual paper, this article presents the idea of crowdfunding activities, crowdfunding being not only a modern tool of fundraising but also an interesting form of establishing relationships with stakeholders. The primary aim of the
Externí odkaz:
https://doaj.org/article/0d571aad879f443b9f9d34cdb01a57d3
Publikováno v:
Sustainability; Volume 14; Issue 20; Pages: 13387
In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving consumer goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c051aa9751b1fd7961892001e2c3979
https://doi.org/10.3390/su142013387
https://doi.org/10.3390/su142013387
Publikováno v:
Sustainability
Volume 13
Issue 11
Sustainability, Vol 13, Iss 6285, p 6285 (2021)
Volume 13
Issue 11
Sustainability, Vol 13, Iss 6285, p 6285 (2021)
In this manuscript, the authors aim to explore firstly the association between entrepreneurial mindset and co-creation experience, secondly the association between co-creation experience and entrepreneurial intentions, and thirdly the association bet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f78778d09f34dfb0cd4e312bc4198b0c
Publikováno v:
Economics and Business Review, Vol 4, Iss 3, Pp 51-68 (2018)
The aim of the paper is to assess the attitudes of company managers in the food and drink sector in Western Europe and Central-Eastern Europe towards implementing marketing strategies that take into account not only economic, but social and ecologica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1bfa90baf8bb78b388096cf8dee44b6
https://doi.org/10.18559/ebr.2018.3.5
https://doi.org/10.18559/ebr.2018.3.5
Publikováno v:
International Journal of Contemporary Management. 14:303-324
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a1a511df5edbd0427646b5b0360fc54
https://doi.org/10.4467/24498939ijcm.18.048.10034
https://doi.org/10.4467/24498939ijcm.18.048.10034
Publikováno v:
Sustainability
Volume 11
Issue 23
Volume 11
Issue 23
Among many solutions that can boost company innovativeness, co-creation is mentioned in the literature as one of them. This paper reports the findings of a pilot study conducted in China, Georgia, Poland, Romania, and Sri Lanka. The aim of the articl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3dec7814a64ac44b153a917d9cd324be
Adopting the concept of sustainable development is connected with the necessity of redefining marketing strategies and, as a consequence, should also be reflected in the policies adopted for the individual tools. In this chapter, the sustainability m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87cc541399f100aecb9f9dd3c127d17c
https://doi.org/10.1108/978-1-78754-038-520180011
https://doi.org/10.1108/978-1-78754-038-520180011
Autor:
Małgorzata Wiścicka-Fernando
Fulfilling the tasks of sustainability marketing requires the employment of tools from the sustainability marketing mix, which comprises the following: sustainability in product, price, distribution, promotion and personnel. The adoption of sustainab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ada64a953fbaf4383c33e93a9edf4d4f
https://doi.org/10.1108/978-1-78754-038-520180005
https://doi.org/10.1108/978-1-78754-038-520180005