Zobrazeno 1 - 4
of 4
pro vyhledávání: '"MUSEUM ATMOSPHERE"'
Publikováno v:
Journal of Strategic Marketing. 29:546-566
This paper examines the role of museum atmosphere in affecting brand trustworthiness, perceived quality, visitor satisfaction, and visitor behavioral intentions in a museum context in Italy. While ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::328fe8dc54eb893b1d155a29755dc73d
https://doi.org/10.1080/0965254x.2020.1786846
https://doi.org/10.1080/0965254x.2020.1786846
Autor:
DIVRAK, Menekşe
Publikováno v:
Volume: 3, Issue: 1 23-29
UNIMUSEUM
UNIMUSEUM
The aim of this study is to develop a measurement tool for measuring the effect of the museum atmosphere on the visitor and for determining the factors of the museum atmosphere. The scale prepared as a result of the literature review; in 2017, a tota
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::c3cd8ba0d8053956dc8035008015ea29
https://dergipark.org.tr/tr/pub/unimuseum/issue/55036/717760
https://dergipark.org.tr/tr/pub/unimuseum/issue/55036/717760
Akademický článek
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Autor:
Divrak, Menekşe
Bu çalışmada, pazarlama alanında tüketici duygu ve davranışlarını etkileme özellikleri bakımından önem verilen 'atmosfer' kavramı bağlamında, günümüzde kültürel yaşamın önemli bir parçası olarak müzelerin ziyaretçi memnuni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::92739df8f03a7fa1c6b74693ac27234c
https://hdl.handle.net/20.500.12415/3961
https://hdl.handle.net/20.500.12415/3961