Zobrazeno 1 - 10
of 10
pro vyhledávání: '"MORRA, MARIA CRISTINA"'
Publikováno v:
Journal of Research in Interactive Marketing, 2017, Vol. 12, Issue 1, pp. 2-21.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-12-2016-0116
Publikováno v:
Qualitative Market Research: An International Journal, 2016, Vol. 19, Issue 2, pp. 173-203.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-02-2016-0009
Autor:
MORRA, MARIA CRISTINA
Since the eighties, the subject of brand equity has been one of the best-known and discussed concepts in the academic literature of marketing. Due to this, on one hand it has allowed to increase its importance, but on the other hand, it also meant a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1299::a862974f18d28aa363632bb9020c4ebd
http://hdl.handle.net/10281/104978
http://hdl.handle.net/10281/104978
Intangibles are becoming increasingly important to enterprises for their growth, especially for SMEs, which play a vital role in Italian economic development. This is mainly due to a highly competitive business environment where resources are limited
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1299::d37bfed11df4f2c4d1235e1428a3923f
http://hdl.handle.net/10281/52760
http://hdl.handle.net/10281/52760
Publikováno v:
Journal of Global Fashion Marketing; Jan2018, Vol. 9 Issue 1, p24-39, 16p
Publikováno v:
Journal of Research in Interactive Marketing; December 2017, Vol. 12 Issue: 1 p2-21, 20p