Modeling and Prediction of Monetary and Non-monetary Business Values

Autor: Välja, Margus, Österlind, Magnus, Iacob, Maria Eugenia, van Sinderen, Marten J., Johnson, Pontus, Gasevic, D, Hatala, M., Motahari Nezhad, H.R., Reichert, M.U.

Publikováno v: EDOC
17th IEEE International Enterprise Distributed Object Computing Conference, EDOC 2013, 153-158
STARTPAGE=153;ENDPAGE=158;TITLE=17th IEEE International Enterprise Distributed Object Computing Conference, EDOC 2013

In existing business model frameworks little attention is paid to a thorough understanding of the perceived customer value of a business’ offering as compared to competing offers. In this paper, we propose to use utility theory in combination with

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::431950f86cbab748185a69db9e91f6c5
https://doi.org/10.1109/edoc.2013.25