Zobrazeno 1 - 10
of 142
pro vyhledávání: '"MASON, J. BARRY"'
Autor:
Bearden, William O.1, Mason, J. Barry2
Publikováno v:
Journal of Consumer Research. Sep80, Vol. 7 Issue 2, p121-130. 10p. 3 Diagrams, 4 Charts.
Publikováno v:
Journal of Marketing Research (JMR). Feb1982, Vol. 19 Issue 1, p72-86. 15p. 1 Black and White Photograph, 10 Charts, 2 Graphs.
Publikováno v:
Journal of Advertising. Summer79, Vol. 8 Issue 3, p43-48. 5p.
Autor:
Mason, J. Barry1, Wilkinson, J. B.2
Publikováno v:
Journal of Advertising. Winter78, Vol. 7 Issue 1, p56-47. 5p.
Publikováno v:
Harvard Business Review. Nov/Dec85, Vol. 63 Issue 6, p20-28. 4p. 1 Chart.
Publikováno v:
Journal of Advertising, 1975 Jan 01. 4(4), 21-48.
Externí odkaz:
https://www.jstor.org/stable/4187998
Publikováno v:
Economic Geography, 1994 Jan 01. 70(1), 23-40.
Externí odkaz:
https://www.jstor.org/stable/143576
Autor:
Stone, Robert N., Mason, J. Barry
Publikováno v:
Journal of Marketing Theory and Practice, 1997 Apr 01. 5(2), 8-19.
Externí odkaz:
https://www.jstor.org/stable/40428314
Autor:
Bearden, William O.1, Mason, J. Barry2
Publikováno v:
Advances in Consumer Research. 1984, Vol. 11 Issue 1, p490-495. 6p. 3 Charts.
Publikováno v:
Advances in Consumer Research. 1980, Vol. 7 Issue 1, p772-775. 4p.