Zobrazeno 1 - 10
of 85
pro vyhledávání: '"MASAKAZU ISHIHARA"'
Publikováno v:
AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p456-460. 5p.
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a3017b628472d4132c4d83318b47034
https://doi.org/10.2139/ssrn.4393346
https://doi.org/10.2139/ssrn.4393346
Publikováno v:
Journal of the Academy of Marketing Science.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f668346930ceeec7b53b3254428ae812
https://doi.org/10.1007/s11747-022-00899-y
https://doi.org/10.1007/s11747-022-00899-y
Publikováno v:
Journal of Advertising Research. 61:3-11
Establishing causality has long been an issue in the advertising-to-sales relationship. The ideal approach in establishing causality is randomized assignment of matched respondents to an exposure and non-exposure group. Given the difficulty in implem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6729fcdd4e632d0ff8c55ade603d8064
https://doi.org/10.2501/jar-2020-024
https://doi.org/10.2501/jar-2020-024
Autor:
Andrew T. Ching, Masakazu Ishihara
Publikováno v:
Marketing Science. 38:392-416
For information/digital products, the used goods market has been viewed as a threat by producers. However, it is not clear if this view is justified because the used goods market also provides owners with an opportunity to sell their products. To inv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7853cd514aaabb022af2f7ea9f3fec4c
https://doi.org/10.1287/mksc.2018.1142
https://doi.org/10.1287/mksc.2018.1142
Autor:
Masakazu Ishihara, Jong Yeob Kim
Publikováno v:
SSRN Electronic Journal.
The obesity rate has grown to epidemic proportions in the United States. Recent scientific studies suggest that excess intake of sugar-sweetened beverages (SSBs) is one of the primary contributors to weight gain. One option to address the growing obe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4062a5516b4f46b603a5fa5fc62761b
https://doi.org/10.2139/ssrn.3892506
https://doi.org/10.2139/ssrn.3892506
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f074212fbc1567e5120e5361006b20d5
https://doi.org/10.2139/ssrn.3984105
https://doi.org/10.2139/ssrn.3984105
Publikováno v:
Organization Science. 29:588-611
In this paper, we develop an exemplar-based model of the emergence and evolution of proto-categories—new groupings of products that are only weakly entrenched but have the potential to become widely institutionalized—and examine how different pos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1536a20691ad10c8edc1a09d7517da0
https://doi.org/10.1287/orsc.2017.1194
https://doi.org/10.1287/orsc.2017.1194
Autor:
Masakazu Ishihara, Andrew T. Ching
Publikováno v:
The Japanese Economic Review. 69:306-323
“Frequent-buyer” rewards programmes are commonly used by companies as a marketing tool to compete for market share. They provide a unique environment for studying consumers’ forward-looking behaviour. The consumer’s problem on accumulating re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::768ab12029cd544893065e255dc37c8f
https://doi.org/10.1111/jere.12188
https://doi.org/10.1111/jere.12188
Publikováno v:
Luxury. 4:31-57
This article discusses the role of brand and product line extension strategies in balancing exclusivity and accessibility in the fashion luxury industry. Many luxury brands have long considered mass consumers as an important driver for their business
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ba81ca3ad6a7d26146f8aa30d50d9b5
https://doi.org/10.1080/20511817.2017.1279833
https://doi.org/10.1080/20511817.2017.1279833