Zobrazeno 1 - 10
of 101
pro vyhledávání: '"MARO VLACHOPOULOU"'
Publikováno v:
Management Science Letters, Vol 15, Iss 1, Pp 45-54 (2025)
This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used b
Externí odkaz:
https://doaj.org/article/5b7b616a9736438cad0d4344070f8eb1
Autor:
Christos Ziakis, Maro Vlachopoulou
Publikováno v:
Information, Vol 14, Iss 12, p 664 (2023)
Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors, with digital marketing being a prominent beneficiary. As AI technologies continue to advance, their potential to reshape the digital marketing landscape b
Externí odkaz:
https://doaj.org/article/97345799d87a4925ac76086f35ff7d87
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 7, Iss 2, Pp 49-57 (2021)
Purpose: In this article we aim to model social media users’ behavior in relation with the use of specified Facebook pages and groups, related to eHealth, specifically to healthy diet and sport activities. The study represents to the best of our kn
Externí odkaz:
https://doaj.org/article/18da38ec75f0438d9b239fd96dba97ce
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 8, Iss 1, Pp 35- (2022)
ABSTRACT: Start-up development, success, and sustainability are affected by contextual factors that constitute a regional entrepreneurship ecosystem. Based on previous literature, we propose the conceptual framework Start-Up Ecosystem (StUpEco) that
Externí odkaz:
https://doaj.org/article/610f2a2c95624e3d8de75ac6c6040728
Autor:
Maurizio Canavari, Sedef Akgüngör, Valeria Borsellino, Alessio Cavicchi, Catherine Chan, Alessio Ishizaka, Simona Naspetti, Søren Marcus Pedersen, Stefanella Stranieri, Maro Vlachopoulou
Publikováno v:
Economia Agro-Alimentare, Vol 23, Iss 2 (2021)
Externí odkaz:
https://doaj.org/article/ea65145942d640b9b93d2d46271795a3
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 4, Iss 2, Pp 10-16 (2018)
In this study we identify potential associations between people’s personality (utilizing the popular Big Five personality model) and measurable Facebook activities such as number of likes received, number of posts, number of comments on posts. Exta
Externí odkaz:
https://doaj.org/article/c98cb854fc814d28a0a01095e05c8687
Publikováno v:
Future Internet, Vol 13, Iss 11, p 268 (2021)
The spread of coronavirus disease (COVID-19) has triggered a series of responses worldwide ranging from traveling restrictions and shelter-in-place orders to lockdowns, contact tracing, social distancing, and other mitigation measures. To assist with
Externí odkaz:
https://doaj.org/article/3ba199c4f4d64e32a61770b2f104155b
Publikováno v:
Future Internet, Vol 11, Iss 2, p 32 (2019)
The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertis
Externí odkaz:
https://doaj.org/article/be487dd52f744f8eb99595e2b751d9cb
Publikováno v:
Journal of Political Marketing. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78030dc75821072a7200e5eecba530f6
https://doi.org/10.1080/15377857.2023.2165214
https://doi.org/10.1080/15377857.2023.2165214
Autor:
Christos Ziakis, Maro Vlachopoulou
Publikováno v:
Operational Research in the Era of Digital Transformation and Business Analytics ISBN: 9783031242939
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2e86647e78bc494495b30087c8ba9c3
https://doi.org/10.1007/978-3-031-24294-6_23
https://doi.org/10.1007/978-3-031-24294-6_23
