Zobrazeno 1 - 10
of 14
pro vyhledávání: '"MARIANA BEJAN"'
Publikováno v:
Scientific Study & Research: Chemistry & Chemical Engineering, Biotechnology, Food Industry, Vol 19, Iss 3, Pp 323-335 (2018)
Fruit flavored beers, also known as Radler, which are mixtures of beer and soft drinks, gained in the last years increasing popularity. The present study aimed at investigating the physical-chemical and sensory characteristics of different fruit beer
Externí odkaz:
https://doaj.org/article/b39ae6ffa53547728e74b2e32b562820
Publikováno v:
Scientific Annals of Economics and Business, Vol 71, Iss 1, Pp 107-128 (2024)
In recent years, sustainability has become a concept brought more and more frequently to the attention of consumers. European directives and legislation in force regulate the sustainable behavior of retailers, mentioning the changes they must include
Externí odkaz:
https://doaj.org/article/593403791808405f9d52d4ae4d9dbe32
Autor:
Brindusa Mariana BEJAN
Publikováno v:
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 29, Iss 1, Pp 46-55 (2023)
In recent years, we are increasingly exposed to information about the activities of the young people who are part of Generation Z, as well as the role they play in society. Considering that young people are familiar and contemporary with technology,
Externí odkaz:
https://doaj.org/article/cf86471e9efd4b368afcc7ee067f3f40
Autor:
Brîndușa Mariana BEJAN
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 68, Iss 1, Pp 67-80 (2023)
Within the consumer behaviour literature, there are few studies in the consumer behaviour literature dealing with the relationship between consumer self-esteem and its role in the buying decision process. This paper explores the influence of self-est
Externí odkaz:
https://doaj.org/article/260b3a31af604fdab4fde41504423379
Autor:
MARIANA, BEJAN BRÎNDUȘA1 brandusa.bejan@econ.ubbcluj.ro
Publikováno v:
Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie. 2023, Issue 2, p79-86. 8p.
A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania
Publikováno v:
Journal of Risk and Financial Management
Volume 13
Issue 7
Journal of Risk and Financial Management, Vol 13, Iss 152, p 152 (2020)
Volume 13
Issue 7
Journal of Risk and Financial Management, Vol 13, Iss 152, p 152 (2020)
In order to highlight the extent to which young consumers, or members of Generation Z, are familiar with the sustainability principles implemented by retailers operating in emerging markets, the authors conducted a qualitative empirical research stud
Publikováno v:
Moravian Geographical Reports, Vol 26, Iss 3, Pp 173-185 (2018)
Customer loyalty enables companies to outperform competitors and better satisfy customers’ needs and desires. People today are increasingly interested in buying green or sustainable products, pursuing responsible consumption, getting involved in en
Autor:
Brîndușa-Mariana Bejan
Publikováno v:
Amfiteatru Economic, Vol 19, Iss 45, Pp 600-612 (2017)
In a knowledge-based society, focused more and more on the technological development and the fast evolution of innovations in different domains, the individuals are increasingly exposed to the stimuli transmitted by organizations, fact which causes m
Publikováno v:
Civil Society: The Engine for Economic and Social Well-Being ISBN: 9783319898711
In the century of social media, mobile technologies and online communication, retailers are faced with more and more complex challenges in their attempt to satisfy and maintain current consumers, and attract new customers. Faced with increasing chall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f0e97a831a017e2a9602166ba9363b4
https://doi.org/10.1007/978-3-319-89872-8_1
https://doi.org/10.1007/978-3-319-89872-8_1
Publikováno v:
BASE-Bielefeld Academic Search Engine
Knowledge and proper understanding of the needs, expectations, desires, demands, values or preferences of Generation X and Millennials is an essential goal of any company. The mission of marketers is increasingly diffi cult because they have to devel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8758aebb1434b16cd75d7e4390b56e40
http://oro.open.ac.uk/73194/1/73194.pdf
http://oro.open.ac.uk/73194/1/73194.pdf