Zobrazeno 1 - 10
of 12
pro vyhledávání: '"MARIA TERESA GRIMALDI LAROCCA"'
Autor:
MARIA TERESA GRIMALDI LAROCCA, RODRIGO LADEIRA, ÁURIO LÚCIO LEOCÁDIO DA SILVA, RICARDO COUTINHO MELLO
Publikováno v:
Cadernos EBAPE.BR, Vol 18, Iss spe, Pp 781-793 (2020)
Abstract The main objective of this study was to review the evolution and current concepts of experience marketing according to the main authors who were dedicated to the understanding of this field. The subject is part of the Marketing Science Insti
Externí odkaz:
https://doaj.org/article/01c883fafe844c44bb82760aee8fafe1
Publikováno v:
Marketing & Tourism Review, Vol 2, Iss 2 (2017)
The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing
Externí odkaz:
https://doaj.org/article/b79e6ab20b514d86b0726dc01ad6d0d7
Autor:
Taís Alexandre Antunes Paes, Rodrigo Ladeira, Maria Teresa Grimaldi Larocca, Esdras Matheus Matias
Publikováno v:
Applied Tourism. 7:26-36
The aim of this study is to evaluate the influence of time pressure on tourists or visitors interested in visiting the destinations of Aracaju/Sergipe (SE) and Salvador/Bahia (BA), when accessing information about tourist attractions. To achieve the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26ab0604bdba13f9b68f14c91566eaa2
https://doi.org/10.14210/at.v7i4.18878
https://doi.org/10.14210/at.v7i4.18878
Autor:
Ricardo Coutinho Mello, Maria Teresa Grimaldi Larocca, Áurio Lúcio Leocádio da Silva, Rodrigo Ladeira
Publikováno v:
Cadernos EBAPE.BR. 18:781-793
The main objective of this study was to review the evolution and current concepts of experience marketing according to the main authors who were dedicated to the understanding of this field. The subject is part of the Marketing Science Institute Rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14474cfc34ff3c3ddc99c67636d36862
https://doi.org/10.1590/1679-395120190079
https://doi.org/10.1590/1679-395120190079
Autor:
MARIA TERESA GRIMALDI LAROCCA, RODRIGO LADEIRA, ÁURIO LÚCIO LEOCÁDIO DA SILVA, RICARDO COUTINHO MELLO
Publikováno v:
Cadernos EBAPE.BR, Volume: 18, Issue: spe, Pages: 781-793, Published: 18 DEC 2020
Cadernos EBAPE.BR v.18 n.spe 2020
Cadernos EBAPE.BR
Fundação Getulio Vargas (FGV)
instacron:FGV
Cadernos EBAPE.BR, Vol 18, Iss spe, Pp 781-793 (2020)
Cadernos EBAPE.BR v.18 n.spe 2020
Cadernos EBAPE.BR
Fundação Getulio Vargas (FGV)
instacron:FGV
Cadernos EBAPE.BR, Vol 18, Iss spe, Pp 781-793 (2020)
The main objective of this study was to review the evolution and current concepts of experience marketing according to the main authors who were dedicated to the understanding of this field. The subject is part of the Marketing Science Institute Rese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::78e3df08e9a6b25eeea9abd2cba8ab28
https://doi.org/10.1590/1679-395120190079x
https://doi.org/10.1590/1679-395120190079x
Autor:
Rodrigo Ladeira, Jason Amorim, Ricardo Coutinho Mello, Maria Teresa Grimaldi Larocca, Karen Valessksca Rothschuh Jarquin
Publikováno v:
Journal of Food Products Marketing. 25:734-753
The present research analyzes the relationship between advertising and the dimensions of brand equity, from the perspective of the consumers of soft drinks in the city of Salvador, BA, in Brazil. T...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11933ecd5f62e2b5088838cb75af8841
https://doi.org/10.1080/10454446.2019.1659899
https://doi.org/10.1080/10454446.2019.1659899
Publikováno v:
Caderno Virtual de Turismo. 20
A atividade turística envolve uma complexidade de relações que abrange variados atores sociais em um destino turístico. Os turistas e os visitantes se destacam ao buscarem experiências turísticas memoráveis, sendo cocriadores das suas própria
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::319a985d029589af1cec910f2bfed09d
https://doi.org/10.18472/cvt.20n1.2020.1757
https://doi.org/10.18472/cvt.20n1.2020.1757
Publikováno v:
Marketing & Tourism Review, Vol 2, Iss 2 (2017)
The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3e805c9dc3f05b7354ef508958881c6
https://revistas.face.ufmg.br/index.php/mtr/article/view/4557
https://revistas.face.ufmg.br/index.php/mtr/article/view/4557
Autor:
Tatiane Nunes Viana de Almeida, Maria Teresa Grimaldi Larocca, Tiago Cardoso, Rodrigo Ladeira
Publikováno v:
Repositório Institucional da UFBA
Universidade Federal da Bahia (UFBA)
instacron:UFBA
Universidade Federal da Bahia (UFBA)
instacron:UFBA
Submitted by Núcleo de Pós-Graduação Administração (npgadm@ufba.br) on 2018-08-06T18:58:35Z No. of bitstreams: 1 Cultural Tourism in the Northeast of Brazil The Influence of forró pé de serra on the Tourism Market of Salvador BA.pdf: 600128 b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b90b7c166fad4b8ad849f2117da7e7b
http://repositorio.ufba.br/ri/handle/ri/26896
http://repositorio.ufba.br/ri/handle/ri/26896
