Zobrazeno 1 - 10
of 10
pro vyhledávání: '"MAKLOUL, Youssef"'
La netnographie représente une méthode d’investigation potentiellement appropriée aux études qualitatives en marketing. L’objectif principal de notre étude netnographique est d’explorer le contenu virtuel généré sur l’image de marque
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::48e68f8cb851ffac7534401c94fcccbd
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): June: Moroccan Theory and Practice Research; 210-227
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): Juin: Recherches théoriques et empiriques au Maroc; 210-227
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): Juin: Recherches théoriques et empiriques au Maroc; 210-227
Netnography represents a potentially appropriate method of investigation for qualitative marketing studies. The main objective of our netnographic study is to explore the virtual content generated on the brand image of the tourist destination and tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn26588455::3f4adab341b492d881a216b5c88ceee9
https://www.ijafame.org/index.php/ijafame/article/view/635
https://www.ijafame.org/index.php/ijafame/article/view/635
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): June: Moroccan Theory and Practice Research; 60-77
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): Juin: Recherches théoriques et empiriques au Maroc; 60-77
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 4-1 (2022): Juin: Recherches théoriques et empiriques au Maroc; 60-77
In the era of digitalization and the use of virtual communities, consumers purchase intention is a privileged area of academic research in marketing. Understanding it could enable brands to better act in the face of behavior leading to the act
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn26588455::1554346ed6e69000fb46d9a86801ebf5
https://www.ijafame.org/index.php/ijafame/article/view/634
https://www.ijafame.org/index.php/ijafame/article/view/634
Autor:
MAKLOUL, Youssef1 y.makloul@uca.ma, CHAABT, Jaouad2 chaabt.jaouad@gmail.com, PRANSKUNIENE, Rasa3 rasa.pranskuniene@vdu.lt
Publikováno v:
Proceedings of the International Scientific Conference: Rural Development. 2019, p430-439. 10p.
Autor:
MAJID, Hanane, MAKLOUL, Youssef
Aujourd’hui le phénomène de vengeance commence à prendre de l’ampleur, grâce à la multiplication des plateformes en ligne, toutefois différents comportements de vengeance commencent à émerger, en exprimant son insatisfaction suite à une
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7b66ff0df62aa7f7742942978dc741f
Publikováno v:
Studies of Applied Economics. 38
Understanding consumer behavior allows companies to act better when faced with an individual whose choices are becoming more and more changeable due to numerous stimuli. Moreover, the corporate brand understood that it was necessary to actively parti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::736f57367fac671bd071bb4baa695c51
https://doi.org/10.25115/eea.v38i4.3968
https://doi.org/10.25115/eea.v38i4.3968
Autor:
MAKLOUL, Youssef, BENAZZI, Khadija
Publikováno v:
Revue Economie, Gestion et Société, Vol 0, Iss 10 (2017)
The growing popularity of social networks has succeeded in attracting large advertising investments by captivating more and more advertisers. This work aims to provide a number of insights into two topics. On the one hand, the process and the methods
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c739feabd224f29ab1b766b3e99a43c8
https://revues.imist.ma/index.php/REGS/article/view/9377
https://revues.imist.ma/index.php/REGS/article/view/9377
Autor:
Makloul, Youssef1 y.makloul@uca.ma, Chaabt, Jaouad2 haabt.jaouad@gmail.com, Pranskuniene, Rasa3 rasa.pranskuniene@vdu.lt
Publikováno v:
Management Theory & Studies for Rural Business & Infrastructure Development. 2020, Vol. 42 Issue 1, p22-30. 9p.
Publikováno v:
Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj; 2020, Issue 1, p121-127, 7p
Autor:
MAKLOUL, Youssef
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 12, Pp 195-22 (2012)
L’objectif de cet article consiste à défricher le terrain pour l’analyse de l’impact de deux variables contextuelles sur le processus de persuasion publicitaire étudié dans l’espace MAC (Mémoire – Affect – Cognition). Il s’agit de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::adaf4a9f39d161f2ca1e3254bf3a33e7
https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path[]=3457&path[]=2489
https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path[]=3457&path[]=2489