Zobrazeno 1 - 5
of 5
pro vyhledávání: '"MAHESHWARI, Vish"'
Autor:
Ferreira, Luciana Brandão, Giraldi, Janaina de Moura Engracia, Maheshwari, Vish, Oliveira, Jorge Henrique Caldeira de
Publikováno v:
International Journal of Event and Festival Management, 2022, Vol. 13, Issue 4, pp. 486-505.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEFM-10-2021-0080
Publikováno v:
Research Journal of Textile and Apparel, 2018, Vol. 22, Issue 3, pp. 291-314.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/RJTA-12-2017-0055
Publikováno v:
Research Journal of Textile & Apparel; 2018, Vol. 22 Issue 3, p291-314, 24p
This study examines the differences between genders in visual attention and attitudes towards different types of advertisements.\ud An experimental design using a structured questionnaire and six print advertisements with a male, female, and neutral
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::6994f66710733d15d502e828b302af6e