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pro vyhledávání: '"MADALINA MORARU (BUGA)"'
Autor:
MADALINA MORARU (BUGA)
Publikováno v:
Challenges of the Knowledge Society, Vol 2, Iss -, Pp 1921-1928 (2012)
Advertising seems to be the perfect field for playing gender games, either as a relationship between authority and subordination or as a conflict. Dedeman campaigns are very well-known for targeting men by using their family background, especially wo
Externí odkaz:
https://doaj.org/article/1b4f93699a684c3ba97ee0697ff50c41
Autor:
MADALINA MORARU (BUGA)
Publikováno v:
Challenges of the Knowledge Society, Vol 2, Iss -, Pp 1911-1920 (2012)
The following paper intends to reveal the involvement of women into coining efficient communication campaigns for different product categories promoted on the Romanian market. Product consumption explicitly depends on target interests and social inte
Externí odkaz:
https://doaj.org/article/1057e45e5e2a46ad8801cf503a7dba8a
Autor:
Paul Springer, Mădălina Moraru (Buga)
Publikováno v:
Styles of Communication, Vol 7, Iss 1, Pp 107-127 (2015)
This paper considers the narratives in mobile phone commercials during a period of unprecedented market expansion. How was the fastest growing global sector in 2012 sold to consumers in different countries and cultures, and how have mobile brands, th
Externí odkaz:
https://doaj.org/article/1d100bcbdda04b4ba701a03d026cfff7