Zobrazeno 1 - 10
of 137
pro vyhledávání: '"MACIEJEWSKI, GRZEGORZ"'
Autor:
Krowicki, Piotr, Maciejewski, Grzegorz
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilitie
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/88445
Autor:
Krowicki, Piotr, Maciejewski, Grzegorz
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilitie
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/88444
Publikováno v:
International Journal of Management and Economics, Vol 60, Iss 1, Pp 46-58 (2024)
The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-str
Externí odkaz:
https://doaj.org/article/ccdb160f65ec4f8698c028b1b002a223
Publikováno v:
Journal of Economics and Management, Vol 45, Iss 1, Pp 68-101 (2023)
Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers.
Externí odkaz:
https://doaj.org/article/4a1f922de3c8441f8de4e02083b5147a
Akademický článek
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Publikováno v:
Forum Scientiae Oeconomia. 10(3):75-92
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1101337
Autor:
Maciejewski Grzegorz, Krowicki Piotr
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 43, Iss 1, Pp 53-74 (2022)
This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process. Brand-related constructs (brand strength, brand
Externí odkaz:
https://doaj.org/article/f54e6ee5ac9b48c88986a8ee0b2a19d3
Autor:
Maciejewski, Grzegorz, Lesznik, Dawid
Publikováno v:
Acta Scientiarum Polonorum. Oeconomia. 20(2):59-68
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1021794
Autor:
Maciejewski, Grzegorz, Krowicki, Piotr
Publikováno v:
Problemy Zarządzania / Management Issues. 19(4 (94)):81-100
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1018815