Zobrazeno 1 - 10
of 165
pro vyhledávání: '"MACIEJEWSKI, GRZEGORZ"'
Publikováno v:
International Journal of Management and Economics, Vol 60, Iss 1, Pp 46-58 (2024)
The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-str
Externí odkaz:
https://doaj.org/article/ccdb160f65ec4f8698c028b1b002a223
Publikováno v:
Journal of Economics and Management, Vol 45, Iss 1, Pp 68-101 (2023)
Aim/purpose – The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers.
Externí odkaz:
https://doaj.org/article/4a1f922de3c8441f8de4e02083b5147a
Publikováno v:
Forum Scientiae Oeconomia. 10(3):75-92
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1101337
Autor:
Maciejewski Grzegorz, Krowicki Piotr
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 43, Iss 1, Pp 53-74 (2022)
This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process. Brand-related constructs (brand strength, brand
Externí odkaz:
https://doaj.org/article/f54e6ee5ac9b48c88986a8ee0b2a19d3
Akademický článek
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Autor:
Maciejewski Grzegorz, Lesznik Dawid
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 40, Iss 2, Pp 71-92 (2021)
Dandyism was a thriving philosophical and social movement amongst elegant men of the nineteenth century. The prevailing conviction in the literature on the subject is that the dandy trend began to gradually disappear in the twentieth century, whereas
Externí odkaz:
https://doaj.org/article/039ae907cb264d57a5f57d9a3ef2259f
Autor:
Maciejewski, Grzegorz, Lesznik, Dawid
Publikováno v:
Acta Scientiarum Polonorum. Oeconomia. 20(2):59-68
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1021794
Autor:
Maciejewski, Grzegorz, Krowicki, Piotr
Publikováno v:
Problemy Zarządzania / Management Issues. 19(4 (94)):81-100
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1018815
Autor:
Kita, Pavol, Maciejewski, Grzegorz, Žambochová, Marta, Strelinger, Jan, Mazalanova, Veronika Kitova
Publikováno v:
Forum Scientiae Oeconomia. 9(2):73-94
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=961222