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of 200
pro vyhledávání: '"M39"'
Autor:
Yu-Bing Wang, Pin Yin Chen
Publikováno v:
Journal of Innovation & Knowledge, Vol 9, Iss 3, Pp 100541- (2024)
Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel
Externí odkaz:
https://doaj.org/article/b27a41e26741440bb7f434a72d5f69fc
Publikováno v:
Journal of Innovation & Knowledge, Vol 9, Iss 3, Pp 100506- (2024)
Social Customer Relationship Management (SCRM) has revolutionized the interaction between companies and customers, creating new opportunities and challenges for both parties. This study aims to present an innovative model for identifying the dimensio
Externí odkaz:
https://doaj.org/article/ec2ff5d7895042a9a3c79ea2e18ce7e0
Autor:
Ledinger Stefan
Publikováno v:
Naše Gospodarstvo, Vol 68, Iss 4, Pp 28-42 (2022)
The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980’s. However, which at
Externí odkaz:
https://doaj.org/article/5af158e8521d4a6cbfad89b091819fda
Akademický článek
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Publikováno v:
International Journal of Management and Economics, Vol 58, Iss 2, Pp 143-160 (2022)
To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.
Externí odkaz:
https://doaj.org/article/091a3b2f57634c12b94f1eebdc150a1d
Autor:
Kiczmachowska Ewa E.
Publikováno v:
Central European Management Journal, Vol 30, Iss 2, Pp 135-152 (2022)
Purpose: Revenue management (RM) practices are well established in the hotel industry. Peer-to-peer (P2P) accommodation is a distinctive alternative to hotels, which in its original intention, is managed by non-professionals. The main research questi
Externí odkaz:
https://doaj.org/article/e4b451a9da294e45af7d1c439a560e95
Autor:
Thanh Ha, Le Thi, Thu, Vo Thanh
Publikováno v:
Journal of Asian Business and Economic Studies, 2020, Vol. 29, Issue 2, pp. 146-162.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JABES-05-2020-0055
Publikováno v:
Spanish Journal of Marketing -ESIC, 2021, Vol. 26, Issue 1, pp. 117-144.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-11-2020-0192
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 1, Pp 117-144 (2022)
Purpose – Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from one side, to empirica
Externí odkaz:
https://doaj.org/article/18de909825b8498da6b8a4577d024e58
Autor:
Le Thi Thanh Ha, Vo Thanh Thu
Publikováno v:
Journal of Asian Business and Economic Studies, Vol 29, Iss 2, Pp 146-162 (2022)
Purpose – This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marke
Externí odkaz:
https://doaj.org/article/3794cdb29c4a4ce9b25fb23fca1b3c03