Zobrazeno 1 - 10
of 588
pro vyhledávání: '"M37"'
Autor:
Llanos-Contreras, Orlando, Cuevas-Lizama, Jonathan, Sanhueza-Palma, Gonzalo, Alonso Dos Santos, Manuel
Publikováno v:
Academia Revista Latinoamericana de Administración, 2024, Vol. 37, Issue 4, pp. 680-701.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ARLA-02-2024-0036
Autor:
Kanimozhi G., Sengottuvel C.
Publikováno v:
ECONOMICS, Vol 12, Iss 3, Pp 75-94 (2024)
The emergence of Social Commerce, facilitated by social media platforms such as Facebook, Snapchat, and Instagram, has revolutionized electronic commerce, reshaping consumer behavior and business dynamics. This study investigates the connection betwe
Externí odkaz:
https://doaj.org/article/b4f9fdae2a2b418d8aadb55928928ade
Publikováno v:
Studia Ekonomiczne i Regionalne, Vol 17, Iss 3, Pp 463-485 (2024)
This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model
Externí odkaz:
https://doaj.org/article/2ccef356e61c47dc8879524c1a89fc98
Autor:
Silva Francisco Javier Varona, Aguilera Nolberto Cruz, Hernández Jorge Raúl Ávilas, Pino Maira Rosario Moreno, Gačnik Maja Borlinič
Publikováno v:
Business Systems Research, Vol 15, Iss 1, Pp 226-252 (2024)
Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical
Externí odkaz:
https://doaj.org/article/bd851d0cd76f4245b8e32996b3f9a627
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023. Utilizing R programming and VOSviewer software, it uncovers a rapidly expanding field cente
Externí odkaz:
https://doaj.org/article/069f6921d0c5409eaa6fb0d10e397934
Publikováno v:
Journal of Innovation & Knowledge, Vol 9, Iss 4, Pp 100597- (2024)
The rapid development of artificial intelligence (AI) has significantly transformed digital marketing enhancing its effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital marke
Externí odkaz:
https://doaj.org/article/9c3dec84e8a847b795998568d8ea1698
Autor:
Walaszczyk Ludmiła
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 52, Iss 2, Pp 88-104 (2024)
As global competition in research continues to grow, universities are becoming key centres of innovation and knowledge generation. One of the most important factors attracting research institutions to a university is its brand. This article examines
Externí odkaz:
https://doaj.org/article/ef182a630e144535a0d879a2190f6e85
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 52, Iss 2, Pp 105-128 (2024)
This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a
Externí odkaz:
https://doaj.org/article/e9bd6566b64b4a2f8bbc472d4739b0f4
Publikováno v:
Journal of Economics, Finance and Administrative Science, 2023, Vol. 28, Issue 56, pp. 319-334.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEFAS-09-2022-0237
Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers
Publikováno v:
Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 3, pp. 407-426.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-10-2022-0214