Zobrazeno 1 - 10
of 170
pro vyhledávání: '"M310"'
Publikováno v:
Academia Revista Latinoamericana de Administración, 2024, Vol. 37, Issue 3, pp. 337-354.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ARLA-03-2022-0053
Publikováno v:
The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publikováno v:
European Research on Management and Business Economics, Vol 30, Iss 3, Pp 100252- (2024)
In the highly dynamic and fast growing online mobile gaming industry, revenue streams are the most important for the game developers. One of the significant ways to generate revenues is to boost the in-app purchases by gamers. Using Stimulus-Organism
Externí odkaz:
https://doaj.org/article/bd43c6deb7e341d68fa640c38393d69a
Autor:
Adikaram, Ruwan, Holcomb, Alex
Publikováno v:
International Journal of Bank Marketing, 2023, Vol. 42, Issue 4, pp. 794-817.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-12-2022-0557
Autor:
Gregor Bogdan, Gwiaździński Emilian
Publikováno v:
Marketing of Scientific and Research Organizations, Vol 50, Iss 4, Pp 21-42 (2023)
In the age of digital transformation and the transformation of traditional forms of communication between consumers and brands, wearables have successively become the next channel of contact after smartphones. On the basis of the literature review an
Externí odkaz:
https://doaj.org/article/8d0103036ee84074810b9718cf1f5fa9
Autor:
Kolwas Szymon, Domański Jarosław
Publikováno v:
Foundations of Management, Vol 15, Iss 1, Pp 79-88 (2023)
Analyzed from the sender’s perspective, marketing communications aim to engage audiences and create benefit-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one ca
Externí odkaz:
https://doaj.org/article/ce2d5e02280f42bba6e927b2bce1b049
Publikováno v:
European Research on Management and Business Economics, Vol 30, Iss 1, Pp 100233- (2024)
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the
Externí odkaz:
https://doaj.org/article/c3a20d67fd4544ff8321b9955f27cd88
Publikováno v:
European Research on Management and Business Economics, Vol 29, Iss 3, Pp 100227- (2023)
In business-to-business (B2B) contexts, sales organizations require both long-term and stable partnerships to accomplish their tasks effectively and enhance mutual value and satisfaction for the parties involved. Collaboration and satisfaction are tw
Externí odkaz:
https://doaj.org/article/785432a03eef4ca0b88127cb4fe6a15b
Autor:
Panwar Tapish, Khan Kalim
Publikováno v:
Acta Universitatis Sapientiae: Economics and Business, Vol 10, Iss 1, Pp 106-132 (2022)
Internet-based services have emerged at a fast pace, but the literature thereon has not kept pace with it. Researchers and marketers still refer to the traditional marketing frameworks to define and manage these services. This paper argues that this
Externí odkaz:
https://doaj.org/article/4fad5cb0f6394c7cb2a3bd4740691e28
Publikováno v:
Foundations of Management, Vol 14, Iss 1, Pp 67-88 (2022)
By integrating several prominent theories and models in technology adoption, this study develops a research model to examine the factors affecting jobseekers’ intention to use job boards. The validity and reliability of the researcher-developed ins
Externí odkaz:
https://doaj.org/article/96910a01d8b1410b982f045ec2561f90