Výsledky vyhledávání - "M.S. Van Gisbergen"

User Experience in Virtual Environments: Relationship Between Cybersickness Issues and the Optical Aspects of the Image by Contrast Levels

Autor: Márcia de Borba Campos, M.S. Van Gisbergen, Fábio Campos, T Silva

Publikováno v: Advances in Intelligent Systems and Computing ISBN: 9783030680169
Intelligent Human Systems Integration 2021, 1322, 434-439

This paper provides a comparative study between problems causedby cybersickness with users in virtual environments, and the studies on theinfluence of the optical aspects of the image via its levels of contrasts in thequality of the user experience i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eba6382bce5da98e2f0fa9580f1d1276
https://doi.org/10.1007/978-3-030-68017-6_65

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How Real Do You See Yourself in VR? The Effect of User-Avatar Resemblance on Virtual Reality Experiences and Behaviour

Autor: Ilay Sensagir, M.S. Van Gisbergen, Joey Relouw

Publikováno v: Augmented Reality and Virtual Reality ISBN: 9783030378684

The aim of this study was to gain better insight into the effects of high and low avatar- owner resemblance on spatial presence, engagement, naturalness and negative effects regarding the user experience in an immersive virtual environment. Participa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::55901115e3d59c9db92c224f32caf472
https://doi.org/10.1007/978-3-030-37869-1_32

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The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads

Autor: Paul E. Ketelaar, M.S. van Gisbergen, J.A.M. Bosman, Johannes W. J. Beentjes

Publikováno v: Journal of Current Issues & Research in Advertising, 32(2), 71-85. Taylor & Francis

In recent decades, magazine advertisers have used an increasing number of open ads. Open ads do not guide consumers towards a specific interpretation as traditional ads do, and they require more effort to decipher. An experiment was carried out to de

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3a5961e98d886130cd54129c8bc9d429
https://doi.org/10.1080/10641734.2010.10505286

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Attention for Open and Closed Advertisements

Autor: J.A.M. Bosman, Johannes W. J. Beentjes, M.S. van Gisbergen, Paul E. Ketelaar

Publikováno v: Journal of Current Issues and Research in Advertising, 30, 15-25
Journal of Current Issues and Research in Advertising, 30, 2, pp. 15-25

Contains fulltext : 73504.pdf (Publisher’s version ) (Closed access) In the last few decades there has been an increase in ads that need more effort to unravel and do not guide consumers to a specific interpretation as traditional ads do. These ads

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ddf7ec982447ccd9b21c9768b06d027
https://doi.org/10.1080/10641734.2008.10505244

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Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt

Autor: A.E. Hühn, CM Nuijten, V.J. Khan, M.S. van Gisbergen, Paul E. Ketelaar

Publikováno v: Tijdschrift voor Communicatiewetenschap, 39, 21-41
Tijdschrift voor Communicatiewetenschap, 39(4), 21-41. Boom Lemma Uitgevers
Tijdschrift voor Communicatiewetenschap, 39, 4, pp. 21-41

I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based Advertising within a virtual supermarket I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0332230ad5fb880e08d6b8ec3a33adea
https://doi.org/10.5117/2011.039.004.021

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