Zobrazeno 1 - 10
of 188
pro vyhledávání: '"M.S. Balaji"'
Publikováno v:
Journal of Product & Brand Management, 2020, Vol. 29, Issue 7, pp. 849-861.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2018-1782
Publikováno v:
Journal of Business Research. 153:185-197
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b17745bc4a4f80a21aa988f061b5adbf
https://doi.org/10.1016/j.jbusres.2022.08.006
https://doi.org/10.1016/j.jbusres.2022.08.006
Publikováno v:
European Journal of Marketing. 57:533-561
Purpose This study aims to examine the role of message appeals (concrete vs abstract) posted by greenfluencers in determining their behavioral intention toward the sponsored sustainable product. This study examined the underlying mechanism of message
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3237a1a4e00a1bb7ee2b0fb6f5a62f61
https://doi.org/10.1108/ejm-10-2021-0776
https://doi.org/10.1108/ejm-10-2021-0776
Akademický článek
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Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
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Publikováno v:
International Journal of Contemporary Hospitality Management. 34:2004-2025
Purpose This paper aims to understand the process of guest-robot value co-creation in the restaurant context. It empirically examines the guest perception of value facilitation by service robots and its impact on guest value co-creation and advocacy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::456cf24547a3f79abe6951a92094f485
https://doi.org/10.1108/ijchm-10-2021-1262
https://doi.org/10.1108/ijchm-10-2021-1262
Publikováno v:
Journal of Business Research. 136:293-304
The present study investigates the effectiveness of nanoinfluencers in persuading consumers on social media platforms. Specifically, we propose that message features, such as message construal and message valence, determine message credibility, which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebf85c87d776e7acb24261ce6b06323f
https://doi.org/10.1016/j.jbusres.2021.07.049
https://doi.org/10.1016/j.jbusres.2021.07.049
Publikováno v:
Industrial Marketing Management. 96:1-17
This study aims to explore the development of business relationships from an interactional perspective, which challenges the conventional time-based view in Western contexts. Twenty in-depth interviews with Chinese SME managers reveal the uniqueness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::442725609dd4d23fa5da7dcad3c77048
https://doi.org/10.1016/j.indmarman.2021.04.008
https://doi.org/10.1016/j.indmarman.2021.04.008
Publikováno v:
Journal of Travel Research. 61:1138-1155
With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1b77abd8a42395c1958c533e8c6a982
https://doi.org/10.1177/00472875211019469
https://doi.org/10.1177/00472875211019469
Publikováno v:
Journal of Product & Brand Management. 31:521-535
PurposeThis study aims to investigate the role of middle-class consumers’ need for uniqueness (CNFU), consumer susceptibility to interpersonal influence (CSII), inspiration and behavioral intentions toward masstige products. Specifically, this stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::541355fac36da09b6d96828e30511a20
https://doi.org/10.1108/jpbm-12-2020-3260
https://doi.org/10.1108/jpbm-12-2020-3260