Zobrazeno 1 - 10
of 15
pro vyhledávání: '"M. Wayne DeLozier"'
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
Shoplifting is the pilferaging of merchandise from store displays by customers and persons posing as customers. Employee pilferage is the theft of merchandise and/or cash by the store’s personnel. To combat these losses, the retailer must develop a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01ab60d6906c63948aaa28f8f05316bc
https://doi.org/10.1007/978-3-319-16976-7_88
https://doi.org/10.1007/978-3-319-16976-7_88
Autor:
Charles R. Patton, M. Wayne DeLozier
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
Supermarkets seem to be coming back full circle to the original concept of the 1930s. From full service, a number of stores today require customers to bag groceries, trim produce, carry packages to cars, and even mark prices on groceries. Will custom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3904899a3f46e2fcba4e1975680bbd0
https://doi.org/10.1007/978-3-319-16937-8_174
https://doi.org/10.1007/978-3-319-16937-8_174
Autor:
M. Wayne DeLozier, John A. PearceII
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Much has been written about the advantages of vertical marketing systems. However, very little has been written about why VMS companies might decide to "disintegrate" or "re-integrate" their corporate structures. This paper explores reasons why a com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccef4883a66410a2ac3701d253bd4beb
https://doi.org/10.1007/978-3-319-16946-0_100
https://doi.org/10.1007/978-3-319-16946-0_100
Autor:
Charles R. Patton, M. Wayne DeLozier
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
This paper is basically a case study of the proactive and reactive decisions one major airline has taken over the past six years to promote their total product offering. Specifically, the authors examine in some detail the promotional strategies whic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2b1d3595fce495d38f53b938382e894
https://doi.org/10.1007/978-3-319-17055-8_148
https://doi.org/10.1007/978-3-319-17055-8_148
Publikováno v:
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
This paper presents a follow-up analysis to the Reid, King, and Wyant (1994) study using the~ methods they used to study gender portrayals in modern cigarette and alcohol advertising. Students content analyzed 394 unduplicated ads from I993- I994 iss
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90044dc6da308ce9d932554f2eab32cf
https://doi.org/10.1007/978-3-319-13084-2_62
https://doi.org/10.1007/978-3-319-13084-2_62
Autor:
Charles R. Patton, M. Wayne DeLozier
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
This paper provides support for the "Wheel of Re-tailing" concept in the field of grocery (supermarket) retailing. Past and current trends are described. Because of changes in so many areas of the supermarket industry, ‘capsule’ summaries are pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9dc2d934718fdf21ce619d21bdeac68e
https://doi.org/10.1007/978-3-319-16973-6_75
https://doi.org/10.1007/978-3-319-16973-6_75
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
This paper began with the authors’ survey of the global branding policies of the "big three soapmakers" (Proctor & Gamble, Unilever and Colgate-Palmolive) in ten countries. Now our study has expanded to twenty countries worldwide. This on-going stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2f93575add3f6397c7dba58031aeff3
https://doi.org/10.1007/978-3-319-17055-8_24
https://doi.org/10.1007/978-3-319-17055-8_24
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The authors present a model for examining channel relationships, adapted from management theories, which holds promise as a means for quantifying and evaluating channel relationships on non-economic bases. The contribution of the social sciences is e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb518707e244c530c33265d6dfde32a2
https://doi.org/10.1007/978-3-319-16937-8_5
https://doi.org/10.1007/978-3-319-16937-8_5
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This paper presents research findings which indicate that retailers have changed their opinions in a significantly positive way toward their role as socially responsible partners in the business community. This report compares results of the current
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d24af7d1265ec7fc1a5b0eefc87e2ae
https://doi.org/10.1007/978-3-319-16946-0_94
https://doi.org/10.1007/978-3-319-16946-0_94
Autor:
Arch G. Woodside, M. Wayne DeLozier
Publikováno v:
Journal of Advertising. 5:12-19
The role of word of mouth advertising on modifying consumers' willingness to make risky product choices is analyzed. The authors present an information and perceived risk processing model of word of mouth advertising's influence on consumer behavior.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a020b51de1aa02436ed649dd8861cb5
https://doi.org/10.1080/00913367.1976.10672658
https://doi.org/10.1080/00913367.1976.10672658
