Zobrazeno 1 - 3
of 3
pro vyhledávání: '"M. P. Mokwa"'
Autor:
R S, Lytle, M P, Mokwa
Publikováno v:
Journal of health care marketing. 12(1)
An integrative model of health care quality is presented. "Health care quality" is defined as provider conformance to patient requirements at three benefit levels: core, intangible, and tangible. The model is operationalized and tested in a clinical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::5d230df51006fe215d72cbca4592674b
https://pubmed.ncbi.nlm.nih.gov/10116754
https://pubmed.ncbi.nlm.nih.gov/10116754
Autor:
J. S. Conant, M. P. Mokwa
Publikováno v:
Journal of Management Education. 9:21-32
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8f3af35aef457c932438f2c31d39e82
https://doi.org/10.1177/105256298700900306
https://doi.org/10.1177/105256298700900306
Publikováno v:
Journal of health care marketing. 9(1)
Innovative, consumer-oriented pricing strategies have contributed to the impressive growth of health maintenance organizations (HMOs). In a national study of HMO marketing directors, the relationships between strategic management style and (1) the re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=pmid________::62b0e20c517fca514c9d1ce96eaa1efc
https://pubmed.ncbi.nlm.nih.gov/10303399
https://pubmed.ncbi.nlm.nih.gov/10303399